MIPsoft for BlindSquare

“BlindSquare is an augmented reality GPS application for the blind.
It obtains information about the surrounding environment from Foursquare and Open Street Maps. It’s algorithms enable it to determine the most relevant information, and then voice it out using high quality speech synthesis. For example, “What’s the most popular café within 200 meters radius?”
BlindSquare provides blind people independence by enabling them to travel without help from others.”

Judges’comments

“An assistive technology that combines consumer mobile technologies to address a societal problem.”

Best Mobile Product or Service for Automotive

BMW i, MINI, Sixt and Vodafone Group for DriveNow Premium Car Sharing

“DriveNow is a new type of premium car sharing service from BMWi, MINI, Sixt, powered by Vodafone. Cars use an embedded telematics unit to communicate their position via a Vodafone M2M SIM and are picked up, dropped off or made available when and where needed. Members locate and reserve the nearest car via mobile phone, unlocking the car using specially issued RFID tags. DriveNow is the first car sharing concept to place emphasis on renting efficient premium vehicles supported by a highly comprehensive and convenient management service based on mobile technology.
http://www.youtube.com/watch?v=2mt19JukTrk&feature=related”

Judges’comments

“Car sharing is deemed to see a high take up in the next years. These companies have developed a flexible service, innovating with handset deployment, NFC and embedded mobile technology to make car sharing much easier”

Best Mobile Publishing Product or Service

Ver Se Innovation for NewsHunt

“NewsHunt is India’s #1 mobile newspaper app that brings together the News & best jobs from 85+ regional newspapers in India.
It has a total installed base of 20 million users and is named the ‘Most Downloaded News App’, by GetJar.com with over 9 million downloads to date.
As per the report by Nielsen Informate Mobile Insights – Users spend more time on NewsHunt than on YouTube.”

Judges’comments

“Enables brands to mobilise their content in an effective and accessible way. With very strong results since starts up, this appears to have captured the high ground in this market”

Best Mobile Enabled Consumer Electronics Device

Samsung Electronics for Samsung GALAXY Camera

The Samsung GALAXY Camera is the first truly Connected Camera, combining the photographic excellence of a quality compact camera with the connectivity and adaptability that comes with 3G/4G + Wi-Fi and the Android 4.1 (Jelly Bean) operating system. This answers the demand from consumers who want to be able to edit or/and share their images instantly without having to compromise on quality. The Samsung GALAXY Camera makes those images easy to shoot, enjoy, edit and share wherever the user is.

Judges’comments

“While other camera manufacturers are burying their heads in the sand over the threat posed by smartphones, this manufacturer has grabbed the bull by both horns and created an innovative product that has given a second life to compact cameras.”

Best Consumer Mobile Service

Comviva for Mahindra Comviva’s mobiquity™ MFS platform powering mTicketing service for Bangladesh Railways

Bangladesh Railways is the largest provider of mass transport services in Bangladesh, serving 65 million passengers annually. Mahindra Comviva’s mobiquity™ mTicketing service enables Bangladesh Railways to digitize ticketing transactions, extending greater convenience to consumers whilst improving sales efficiency. Deployed in partnership with leading operators in Bangladesh, the service allows customers to purchase tickets using a prepaid mobile wallet or over-the-counter at an authorized outlet. Currently tickets can be purchased at 3,500 issuance points, – a third outside urban centers. Wide availability and convenience offered by the service has resulted in annual sales of 1.5 million tickets over the mobile channel.

Judges’comments

“Understanding the “unbanked” consumer enabled the delivery of a real game changing mobile solution. This is a great example of a service that maintains the ability to support legacy infrastructure whilst providing a bridge to the ‘cashless’ future”

Best Network Product or Solution for Serving Customers

NTT DOCOMO for Hanashite Hon’yaku, world’s first automatic voice translation service

“Hanashite Hon’yaku”, world’s first automatic voice translation service breaks language barrier that it provides simple, convenient and high-quality automatic interpretation anytime anywhere without expensive fee. Customers no longer need to reluctantly choose from either expensive on-call-interpreter service or a bulk of low-quality online machine translation services. It will not only enrich travel experience and globalize business networking, but helps boost tourism industry and create a variety of business opportunities.

Judges’comments

“Long a dream of technologists, this will have major social implications over time. The unique approach of using the cloud for scalability and execution, the in-call translation and simultaneous speech and text translation make this a major step towards achieving real-time voice translation”

GSMA mWomen Best Mobile Product or Service for Women in Emerging Markets

Asiacell for Almas Line

“Almas Line” is the name of the offer by Asiacell (Iraq’s second largest operator) conceived for, and sold exclusively to, Iraqi women. It consists of a SIM embedded with specifically designed features addressing the main barriers to women mobile usage in Iraq (price, harassment, cultural issues, concerns with technology, and technical illiteracy). Results have been spectacular: Asiacell now has 3.5 million female subscribers, half of which have joined since the launch of Almas line. Put differently, since Almas was launched Asiacell has acquired as many women subscribers as it had acquired in its first 11 years of operations!

Judges’comments

“Very smart, well thought out approach with measurable large scale impact directly to women. The idea of marketing the SIM as a premier line is brilliant. Appeals to deep traditional values, aspirational but not elitist”

The Green Mobile Award

Etisalat, Qualcomm, D-Tree International and Great Connection Inc. – Etisalat Mobile Baby

A telecom site of Indus uses energy sources like Grid power, Diesel Generator (DG) & Batteries. DG & batteries are used due to unreliable electricity supply in India. Our operations run in 16 telecom circles of India & in certain geographies where there is no electricity supply at all. Indus cell sites have telecom equipment which requires 24×7, 365 days continuous power supply to support the service. This project was conceived to run telecom network operations without using Diesel as power backup. In FY11-12 Indus focused on making cities Green but there is a huge opportunity in many pockets where this will not be feasible. However, site level transformation into Green is possible. Thus a need was felt to transform the project focus to a more micro level. The focus of the project was changed from ‘Green City’ to ‘Green Sites’. Currently Indus has 17500 green sites.

Judges’comments

“This solution fundamentally improves the financial and ecological challenges associated with providing access to communications for the next billion global users”

Best Mobile App for Enterprise

Evernote

Most Innovative Mobile App

McCann Worldgroup (Hong Kong) for Chok! Chok! Chok!

“With less and less people tuning in to traditional TV, Coca-Cola Hong Kong set out to transform the traditional TV experience in the new digital age with its highly successful summer promotional campaign “Chok! Chok! Chok!”

“Chok!”, meaning rapid motion, is the latest slang word used by Hong Kong teens. Riding on the popularity of this new slang word, we created a smartphone app to let teens catch tumbling bottle caps straight from the TV screen to win instant prizes, successfully turning a traditional TVC into Hong Kong and Asia’s first ever interactive gaming promotion.”

Judges’comments

“Really innovative and effective use of mobile to create an interactive ad”

Best Application using Network APIs

Bharti Airtel Limited for my airtel app

Best Feature phone or entry level phone

Nokia Asha 305

Judges’comments

“This award recognises the importance of these types of devices in the global market. Nokia’s Asha 305 delivers the best user experience from an affordable dual-SIM touchscreen phone, despite pressure from low cost smartphones.”

Best Mobile Tablet

Google & Asus for Nexus 7

Judges’comments

“This tablet has brought credibility to the 7” category and taken it to the mass market, with the perfect combination of performance and portability. A great all-rounder”

Best Mobile Technology Breakthrough

Accuris Networks for AccuROAM Wi-Fi: Making Wi-Fi a carrier driven extension of GSM for Offload and Roaming

“Making Wi-Fi a carrier driven extension for Offload and Roaming by connecting together the signalling of both network’s intelligently.
It’s the first solution to enable smartphone and tablet users to seamlessly connect to any Wi-Fi hotspot technology from WISPr to Passpoint, both domestically and roaming internationally, without having to enter cumbersome usernames and passwords, verify account details or regularly interact with a client app.
AccuROAM makes Wi-Fi work like a full extension of GSM networks not just for data but also for billing, policy, authentication, voice and messaging. It is in use today by operators such as AT&T.

www.accuris-networks.com”

Judges’comments

“Allowing Wi-Fi roaming for SIM based devices is an important part of how mobile operators will deal with data traffic cost effectively and also open up new services and revenues for international roamers.”

Best Mobile Safeguard & Security Products and Services

AdaptiveMobile and Syniverse for Messaging Trust

Different regions produce different varieties of SMS spam, and so to be effective a platform must be both iterative and able to learn. This new deployment uses spam ‘fingerprints’ to identify SMS spam. Fingerprints are created using a duplicate message stream that is processed by an analytical engine that identifies suspect messages using a serious of algorithms and behavioural identification. Filtering SMS spam in this way ensures there are zero false positives and identifies the spammer.

Judges’comments

“Today, blocking illegal SMS is an important part of a mobile operator’s services. This is an effective solution for mobile customers in the USA. A real solution to a real problem”

Outstanding Overall Mobile Technology – The CTO’s choice

Samsung Electronics for Smart LTE Networks

Mobile for Development Award

U.S. Agency for International Development

GSMA Chairman’s Award

Joint Winners KT & SK Telecom