3e. The Green Mobile Award
Mobile communications have the potential to make direct and indirect contributions to reducing the environmental impacts of other areas of the economy. The GSMA has estimated that through enabling other sectors to reduce their emissions, the mobile industry could reduce emissions in other sectors by more than 4.5 times mobile’s own footprint by 2020, equivalent to taking one in every three cars off the road.
The ‘Green Mobile Award’ is for mobile industry and broader mobile eco-system organisations that are focused on significant and innovative environmentally friendly policies, services, products, solutions and programmes or initiatives that tangibly reduce or offset carbon dioxide (or greenhouse gas) emissions.
This category highlights the role of mobile in the development of low carbon economies, industries and lifestyles through improved energy efficiency, carbon offset programmes alternative energy sources, recycling, conservation, travel, manufacturing and logistics cost reduction and eco-friendly consumption. See sector examples below.
Telefonica for Telefonica Global Energy Efficiency Programme 2010-2020
Entry Deadlines & Key Dates
The Deadline for entries is Wednesday 23rd November 2016
The Shortlist will be published in late January 2017
Winners will be announced at the Mobile World Congress in Barcelona 27th February – 2nd March 2017
Below you will find information on eligibility, criteria, supporting materials as well as the questions that you will be asked on the entry form.
Please also refer to the Rules of Entry and frequently asked questions sections for additional information. To begin your entry, click the ‘Enter Here’ button, and complete the registration information. Once underway, you can save, return to and amend your entry at any time until you formally submit.
The judges will review and score your entry on the basis of the information that you provide in answer to the questions, so please be as accurate and succinct as possible.
This award is open to all organisations that develop and deliver mobile products, services, applications and solutions, including all vertical sectors that utilise mobile to address local and global environmental challenges. The subject of the entry must utilise, support, deploy or be accessible via mobile technologies based on open industry standards. Entrants must also demonstrate “Live” implementation, specifically that the entry is operating and available during and up to year end 2016.
Below are some examples of organisations and entities that this category could be appropriate for, however due to the nature of this sector, it is by no means exhaustive. We very much welcome entries from partnerships or a combination of these entities.
- Mobile operators
- Mobile equipment manufacturers
- Vertical industry organisations using mobile technology
- Academic institutions
- Science & Research organisations
- Recycling, collection and reuse organisations
- Other organisations in the environment & mobile eco-system
- Alternative energy sources i.e. wind & solar power
- Procurement & dematerialisation processes that lower equipment power requirements, or reduce the quantity of materials used, or substitute existing components with replaceable, longer lasting or even bio-degradable materials
- The manufacturing of system, network, charging or other equipment with energy saving or emission reduction features
- Carbon offset programmes that mitigate a company’s own greenhouse gas emissions through the use of energy, transport and other resources
- The deployment of green networks and use of alternative energy base stations or processes to reduce energy consumption
- Recycling programmes for devices & equipment, i.e. ‘take back’ type programmes for used handsets & accessories
- New mobile applications or products that reduce reliance on travel, monitor the environment or promote eco-friendly behaviours
- The introduction of systems and processes that reduce consumption of valuable resources, such as fuel, paper, and electricity
- Initiatives that engage employees, users or communities through awareness, and ultimately contribution to green programmes, such as support for teleworking;
The judges will look for evidence of pro-activity and tangible progress in terms of eco-friendly networks, policies, programmes and initiatives. Successful companies will be able to demonstrate well-conceived, designed and successfully implemented environmentally friendly approaches that deliver quantifiable results.
They will be looking for entries that show genuine efforts and tangible results toward environmentally sustainable business and ecologically friendly technologies, where entrants should be able to demonstrate:
- Green policies and programmes in the areas of environment, employees, management, and product manufacturing or deployment
- Defined targets that are measurable in terms of contributing to reduced or offset carbon emissions – to referenced industry or international standards
- Sustainable commitment to continue to address environmental impacts
- Evidence of how policies and programme have or can benefit mobile users, employees, communities and the general public
- Entries must utilise, support, deploy or be accessible through mobile (or cellular) technologies.
- Entries must be available or in live service or available during 2016 and (up to Year end) 2016
You can submit additional materials to support your entry through direct upload on the entry form. Please keep supporting information submitted to a maximum of:
- A link to one x 3 minute (maximum) video
- Up to three x 1 page documents (word, pdf, ppt) with further information, images, graphics etc.
- Up to three x web pages (which should be very specific to the entry) linked by URLs
Video: Please provide a URL link to your video on the entry form (e.g. via YouTube, Vimeo or other public, English language video platforms) and if required, please make sure you provide a password. Videos should ideally be in the English language or with English subtitles.
Other supporting information Documents can include data, extracts from analysts’ reports, testimonials or press articles, graphics etc. Please do make sure this supporting information is succinct and clear.
Web pages: If pointing judges to a website within your supporting materials or entry, please include a URL which is to very specific information relating to your entry, up to a maximum of three web pages, as judges will not have time to search websites looking for the pertinent information.
The on-line entry form includes an upload facility for you to provide the above links and documents. You will have the ability to upload three additional files to accompany your entry. These can be pdfs, jpegs, Word documents or PowerPoint, but please, as above, keep these relevant to your entry.
Preview of Entry Form Questions
On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions, (Please note the maximum text length for your answers including spaces are shown in brackets below):
- What is the name of your Green Mobile Award entry? Please note the name given here will be used in all awards publicity and materials. (approx. 25 words)
- Is this a joint entry? If so, who are the partnering organisations? (approx. 25 words)
- Please describe the nature of the entry, including what environmental challenge it addresses? i.e. how does it actually work, and what is the user proposition? Please describe it as accurately and simply as possible (approx. 100 words)
- Please confirm that the subject of the entry was deployed, or will be, in “live” service or implemented and available on the market for clients, customers, organisations or end users to buy or access during (to year end) 2016, and in which markets or countries? (approx. 100 words)
- Please confirm that your entry utilises, supports, deploys or is accessible through mobile (cellular) technologies based on open industry standards? (approx. 100 words)
- How does the entry benefit the environment in general or specific key stakeholders? (approx. 250 words)
- How do you measure the success of your product, service, programme or initiative? What makes it sustainable for the long term, and how successful have you been to date in terms of results in quantifiable terms? (approx. 250 words)
- What specific evidence would you highlight for your entry, in terms of it contributing toward a greener economy, industry or community, or reducing/offsetting carbon emissions? (approx. 250 words)
- What business benefits have you seen from your focus on environmental sustainability? (approx. 250 words)
- What plans do you have to expand and extend your vision for the entry? Please describe your strategy to make it sustainable for the longer term? (approx. 250 words)