Barcelona 27 Feb - 2 Mar 2017

3d. Best Use of Mobile for Accessibility & Inclusion

This category is for innovation in the vital development of mobile products, applications, services, devices and other initiatives and projects that enhance accessibility and inclusivity for billions of people afflicted with disabilities, both physical and mental impairments, as well as aged users.*

People in these segments are increasingly reliant on mobile and Internet communications to improve their social and physical capabilities. Mobile technologies have the potential to bring life-enhancing valuable services to a wide population around the world who are considered in need. Innovation in this area allows people to take advantage of a host of wider inclusive possibilities and discover life -enhancing levels of personal and social capability and achievement.

We welcome entries for mobile Products, Devices (phones, wearable, consumer electronics etc.), services and applications cognitive, hearing and speech, dexterity, visual, and other impairments, as well as those of older age groups who experience physical and cognitive limitations, and may lose the ability to live independently. Ideally mobile technologies in this category will focus on improving the quality of life and community participation of people with the overall goal of removing barriers to social inclusion.

People with disabilities represent around 15% of the world’s population, or about 1 billion people.* This figure is increasing through population growth, medical advances and the ageing process.  The World Health Organisation also estimates that the world’s population of people who are 60 years of age and older has doubled since 1980 and is forecast to reach 2 billion by 2050.

* Source: The United Nations Development Programme

2016 Winner

Turkcell for Turkcell My Dream Companion Mobile Audio Description

Entry Deadlines & Key Dates

The Deadline for entries is Wednesday 23rd November 2016
The Shortlist will be published in late January 2017
Winners will be announced at the Mobile World Congress in Barcelona 27th February – 2nd March 2017


Below you will find information on eligibility, criteria, supporting materials as well as the questions that you will be asked on the entry form.

Please also refer to the Rules of Entry and frequently asked questions sections for additional information. To begin your entry, click the ‘Enter Here’ button, and complete the registration information. Once underway, you can save, return to and amend your entry at any time until you formally submit.

The judges will review and score your entry on the basis of the information that you provide in answer to the questions, so please be as accurate and succinct as possible.

Note on The Importance of Video as part of your entry: While you can also add supporting materials in the form of documents, pictures and presentations within the entry form, a short video (of maximum 3 minutes) linked to your submission will help our judges significantly, in terms of visualising the use case and understanding the innovation and partner, client or user benefits.


This award is open to all organisations that develop and deliver mobile services, applications, products and devices, to address the needs of physically or mentally impaired people as well as older aged 60 plus citizens The subject of the entry must utilise, support, deploy or be accessible via mobile technologies. Entrants must also demonstrate “Live” implementation, specifically that the entry is operating and available during and up to year end 2016.

Below are some examples of organisations and entities that this category could be appropriate for, however due to the nature of this sector, it is by no means exhaustive. We very much welcome entries from partnerships or a combination of these entities.

  • Mobile Network operators
  • Application or Software Developers
  • Manufacturers of mobile equipment & technologies
  • NGOs, foundations, private organisations and Charities
  • Governments and local authorities
  • Health and Academic institutions and organisations and other Vertical Market Segments, such as Automotive, Retail, Energy, Utilities, Transport and Financial institutions
  • Handset, Tablet and other device manufacturers
  • Consumer electronics equipment manufacturers
  • B2C equipment providers, such as computer, signage, manufacturer
  • Chipset & module manufacturers

Example Applications

  • Personal emergency response devices & apps
  • Screen, projection and touch screen aids
  • Vision free & touch free Smartphones
  • Input devices e.g. braille Keyboards
  • Movement & Personal navigation aids
  • Social media and communities
  • Speech recognition or voice recognition programs
  • Text-to-Speech (TTS) or speech synthesizers, predictive text
  • Image recognition, zoom, predictive text
  • Adaptive web browsers, screen readers & magnifiers


The judges will be looking at how well entries meet the key criteria, as follows:

  • Effectiveness: e.g. providing benefits to targeted users in overcoming the obstacles related to physical or mental impairment or age, in terms of improving and enhancing their everyday lives and supporting independent living
  • Availability and affordability:  Including, geographic & language support, cost effectiveness compared to similar products/ services   for non-disabled users, multi-platform support etc.
  • User-friendliness, Ease by which the entry can be used and accessed
  • Universal design: “the design of products, environments, programmes and services to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design” (Article 2 of United Nations Convention on the Rights of Persons with Disabilities).
  • Innovation in terms of functionality, technology deployed and viable, sustainable business models
  • Entries must be available or in live service during 2016 and (up to Year end) 2016

Supporting Materials

Enter here
You can submit additional materials to support your entry through direct upload on the entry form. Please keep supporting information submitted to a maximum of:

  • A link to one x 3 minute (maximum) video
  • Up to three x 1 page documents (word, pdf, ppt) with further information, images, graphics etc.
  • Up to three x web pages (which should be very specific to the entry) linked by URLs

Video: Please provide a URL link to your video on the entry form (e.g. via YouTube, Vimeo or other public, English language video platforms) and if required, please make sure you provide a password. Videos should ideally be in the English language or with English subtitles.

Other supporting information Documents can include data, extracts from analysts’ reports, testimonials or press articles, graphics etc. Please do make sure this supporting information is succinct and clear.

Web pages: If pointing judges to a website within your supporting materials or entry, please include a URL which is to very specific information relating to your entry, up to a maximum of three web pages, as judges will not have time to search websites looking for the pertinent information.

The on-line entry form includes an upload facility for you to provide the above links and documents. You will have the ability to upload three additional files to accompany your entry. These can be pdfs, jpegs, Word documents or PowerPoint, but please, as above, keep these relevant to your entry.

Preview of Entry Form Questions

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions, (Please note the maximum text length for your answers including spaces are shown in brackets below):

  1. What is the name of your Best Use of Mobile for Accessibility & Inclusion entry? Please note the name given here will be used in all awards publicity and materials. (approx. 25 words)
  2. Is this a joint entry? If so, who are the partnering organisations? (approx. 25 words)
  3. Please describe the nature of the entry, including what accessibility challenge it addresses? i.e. how does it actually work, and what is the user proposition and key target audience? Please describe it as accurately and simply as possible (approx. 100 words)
  4. Please confirm that the subject of the entry was deployed, or will be, in “live” service or implemented and available on the market for clients, customers, organisations or end users to buy or access during and up to year end 2016, and in which markets or countries? (approx. 100 words)
  5. Please confirm that your entry utilises, supports, deploys or is accessible through mobile (cellular) technologies based on open industry standards? (approx. 100 words)
  6. Please describe the differences it makes to people in terms of overcoming obstacles for the physically or mentally impaired, or for senior users. (approx. 250 words)
  7. How does it compare in terms of affordability to other similar products, devices, applications or services for non-disabled users?  (approx. 250 words)
  8. Please describe what you regard as technically innovative or unique about the entry in terms of features or functionality? (approx. 250 words)
  9. What is the business model and your future vision for it, and what makes it sustainable for the long term? (approx. 250 words)
  10. What makes it simple to use and access – how does it relate to the concept of ‘universal design’? (approx. 250 words)
  11. Please provide evidence of impact since launch? (approx. 250 words)