Barcelona 27 Feb - 2 Mar 2017

Best Use of Mobile for Retail, Brands & Commerce

Shell and MOBGEN, part of Accenture Digital, for Shell Motorist App

As part of an ongoing effort to innovate and enhance the driving experience for motorists, Shell launched a mobile platform in 34 countries around the world in 18 different languages.

The Shell app keeps the user up to date with Shell loyalty offers, rewards, on site promotions, the latest news and product information. It makes it easier for users to collect points, receive personalized offers, find the nearest stations and maintain their vehicles. Services include also ‘Fill up & Go’ for mobile payment at the pump in the UK and ‘Shell Drive’, encouraging safe driving behavior through gamification.