Barcelona 27 Feb - 2 Mar 2017

2c. Best Mobile Cloud Service or App

The extraordinary growth of cloud computing for enterprise and personal applications and services is set to accelerate in the next few years. Driven by the rise in the demands of users, the ease in provision of mobile apps, the phenomenal rise of smartphones sales, faster, secure mobile broadband roll-out and network connections, the escalating need for a centralised data management system and the increasing adoption of BYOD (Bring Your Own Device) technologies.

According to industry analysts, the mobile cloud market is projected to grow from $9.46 billion in 2015 to $38.48 billion in 2020, at an estimated annual growth rate of 26.34%. It is also estimated that by 2020, the market will have crossed the 1 trillion cloud-ready devices benchmark. Global cloud IP traffic will more than quadruple, over the next 5 years, growing at an annual average of 33 percent by 2019, and reaching an astonishing 8.6 Zettabytes per month by that time. It’s a market that analysts suggest could reach $38.48 billion by 2020.*

This award category calls for Cloud based mobile services and apps to showcase the full gamut of possibilities created for consumers and enterprises today – from private to partner, public, community, hybrid, or distributed cloud models.

Note: This category is for a very wide variety of consumer and enterprise facing cloud solutions & services. For technology enablers and all forms of software and hardware solutions supporting or underpinning cloud services and apps, we recommend that you look at Category 6c: Best Technology Enabler Entrants to this category may also wish to consider submitting to other service and app based categories.

* Source: Cisco/ Research & markets

2016 Winner

InnoQuant for MOCA Platform

Entry Deadlines & Key Dates

The Deadline for entries is Wednesday 23rd November 2016
The Shortlist will be published in late January 2017
Winners will be announced at the Mobile World Congress in Barcelona 27th February – 2nd March 2017


Below you will find information on eligibility, criteria, supporting materials as well as the questions that you will be asked on the entry form.

Please also refer to the Rules of Entry and frequently asked questions sections for additional information. To begin your entry, click the ‘Enter Here’ button, and complete the registration information. Once underway, you can save, return to and amend your entry at any time until you formally submit.

The judges will review and score your entry on the basis of the information that you provide in answer to the questions, so please be as accurate and succinct as possible.

Note on The Importance of Video as part of your entry: While you can also add supporting materials in the form of documents, pictures and presentations within the entry form, a short video (of maximum 3 minutes) linked to your submission will help our judges significantly, in terms of visualising the use case and understanding the innovation and partner, client or user benefits.


This award is open to all organisations that that develop, deliver or offer Cloud services, solutions and apps. The subject of the entry must utilise, support, deploy or be accessible via mobile technologies. Entrants must also demonstrate “Live” implementation, specifically that the entry is operating and available during, and up to Year end 2016.

Below are some examples of organisations and entities that this category could be appropriate for, however due to the nature of this sector, it is by no means exhaustive. We very much welcome entries from partnerships or a combination of these entities.

  • Mobile Network Operators
  • Cloud Service Providers & Enterprise IT organisations
  • Application Developers & software Developers
  • Device manufacturers & vendors
  • Content providers
  • System integrators and aggregators
  • Application or Software developers
  • Enterprise & Consumers

Sector Examples

  • File Storage, Synchronization & Sharing
  • Big Data, Business Intelligence & Analytics
  • Email, Messaging, Blogging & Communications Services
  • Web & Social Hosting
  • Disaster Recovery & Back-up
  • Sharing & Collaboration
  • Test & Development
  • Advertising, Financial Services & E-Commerce


The judges will be looking at how well entries meet the key criteria, as follows:

  • How easy is it to use and navigate?
  • What is the business model, and how does it offer good value for money?
  • How secure, reliable and robust is it, and how does it conform to appropriate regulation concerning privacy & security in the countries where the service is available?
  • What are the benefits to individual users, groups or communities?
  • How innovative is it relative to similar cloud services?
  • Is it interoperable with multiple platforms?
  • How has content storage scalable for users and at what cost?
  • Evidence of customer satisfaction e.g. scale of take up or testimonials
  • Entries must demonstrate “Live” implementation, specifically operating and available during 2016 and up to Year end 2016

Supporting Materials

Enter here
You can submit additional materials to support your entry through direct upload on the entry form. Please keep supporting information submitted to a maximum of:

  • A link to one x 3 minute (maximum) video
  • Up to three x 1 page documents (word, pdf, ppt) with further information, images, graphics etc.
  • Up to three x web pages (which should be very specific to the entry) linked by URLs

Video: Please provide a URL link to your video on the entry form (e.g. via YouTube, Vimeo or other public, English language video platforms) and if required, please make sure you provide a password. Videos should ideally be in the English language or with English subtitles.

Other supporting information Documents can include data, extracts from analysts’ reports, testimonials or press articles, graphics etc. Please do make sure this supporting information is succinct and clear.

Web pages: If pointing judges to a website within your supporting materials or entry, please include a URL which is to very specific information relating to your entry, up to a maximum of three web pages, as judges will not have time to search websites looking for the pertinent information.

The on-line entry form includes an upload facility for you to provide the above links and documents. You will have the ability to upload three additional files to accompany your entry. These can be pdfs, jpegs, Word documents or PowerPoint, but please, as above, keep these relevant to your entry.

Preview of Entry Form Questions

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions, (Please note the maximum text length for your answers including spaces are shown in brackets below):

  1. What is the brand name of the Cloud Service that you are entering? Please note the name given here will be used in all awards materials and publicity. (approx. 25 words)
  2. Is this a joint entry? If so, who are the partnering organisations? (approx. 25 words)
  3. Please confirm that the cloud service or app was deployed as a live operation or service during 2016? (approx. 100 words)
  4. Please confirm that the subject of the entry was deployed, or will be, in “live” service or implemented and available on the market for clients, customers, organisations or end users to buy or access during and up to year end 2016, and in which markets or countries? (approx. 100 words)
  5. Please confirm that your entry utilises, supports, deploys or is accessible through mobile technologies based on open industry standards? (approx. 100 words)
  6. What are the key benefits for users, groups or communities? (approx. 250 words)
  7. Please describe what is unique or innovative about it compared to other similar services, or previous iterations if this entry is based on enhanced updates? (approx. 250 words)
  8. What is the business model and cost for users at different levels of use and explain how deploying this service or app in the cloud has changed the underlying economics? (approx. 250 words)
  9. What features or functionality specifically make your app or service easy to use or intuitive to navigate? (approx. 250 words)
  10. What is the scale of user take up, and how has this grown over the last year? What evidence supports this? (approx. 250 words)
  11. What specific regulation does it adhere to in terms of user privacy or security of data in the countries where the service is available? (approx. 250 words)