The History of the GSMA's Global Mobile Awards: 2011 - 1996

Mobile Handsets & Devices:

2011	Best Mobile Device: Apple for iPhone 4 Device Manufacturer of the Year HTC
2010	Best Mobile Handset/Device: HTC for HTC Hero Best Mobile Connected Device (Non Handsets) Novatel Wireless, Inc. for Novatel Wireless MiFi Intelligent Mobile Hotspot
2009	Best Mobile Handset/Device: INQ for the INQ¹ More info
2008	Best Mobile Handset/Device: Sony Ericsson for the W910 Walkman Phone More info
2007	Best GSM Handset: Samsung Electronics Co Ltd for the SGH-D900. More info Best 3G Handset: Sony Ericsson for the Sony Ericsson K800 Cyber-Shot T phone. More info Best Ultra Low Cost Handset: Motorola for the MOTOFONE F3. More info
2006	Best GSM Handset: Nokia for the Nokia 8800. Best 3G Handset: Motorola for the Motorola RAZR V3x. More info
2005	Best GSM Handset: Samsung Electronics Co. Ltd for the SGH-D500. More info Best 3G Handset: Sony Ericsson Mobile Communications for the V800 More info
2004	Best Handset: Sony Ericsson for the T610. More info
2003	Best Handset: Sharp Corporation (UK) for the Sharp GX10.
2002	Best Handset: NTT DoCoMo (Japan) for FOMA.

Global Mobile App Awards:

2011

App of the Year on the Apple Platform:
Rovio/Clickgamer/Chillingo for Angry Birds

App of the Year on the BlackBerry® App World Platform:
Research In Motion for BlackBerry Messenger

App of the Year on the Android Platform:
Google for Google Maps

App of the Year on the Nokia Platform:
Herocraft & InnerActive for Zum Zum

Best Mobile App:
Rovio/Clickgamer/Chillingo for Angry Birds

Best Mobile Business & Enterprise:

2011	Best Mobile Enterprise Product or Solution: Antenna for Antenna Mobility Platform (AMP) Best Mobile Money Product or Solution: Airtel Africa, MasterCard Worldwide and Standard Chartered Bank for Airtel Card

Mobile Entertainment Awards:

2010	Best Mobile Game: Iricom for The Last City – fight for your life! Best Mobile Music/Video Service: Odyssey Music Group for Deezer Best Mobile TV Service: CBS Mobile for TV.COM Mobile App
2009	Best Mobile Game: Gameloft: Real Football 2009 More info (Highly Commended: Digital Chocolate: AvaPeeps: FlirtNation) Best Mobile Music/Video Service: BBC (UK) for BBC iPlayer on mobile. More info Best Mobile TV Service: MobiTV for MobiTV More info
2008	Best Mobile Game: (Joint Winners) Cellufun - Call of the Pharaoh More info & Glu Mobile - My Hangman Best Mobile Music Service: Omnifone for MusicStation More info Best Mobile Video Service: mywaves for mywaves More info
2007	Best Mobile Game: I-play - The Fast and the Furious Tokyo. More info Best Mobile Music Service: Vodafone for Vodafone-MeinPC. More info Best Mobile Video Service: marblemedia, NFB and Bravo! FACT for Shorts in Motion: The Art of Seduction. More info
2006	Best Mobile Game: I-play- Skipping Stone. Best Mobile Music Service: Hi3G Access AB for 3 Music. Best Mobile Video Service: Tapuz people for BLOGTV.
2005	Best Mobile Entertainment Content or Service: Somethin' Else, UK.

Best Mobile Services:

2010	Best Mobile Advertising Service: Research in Motion for BlackBerry Enterprise Server v5.0 Best Mobile Enterprise Product or Service: adaffix Gmbh for YELLIX – Caller ID Best Mobile Internet Service: Safaricom Limited for M-PESA (bulk payment & utility bill) extension to service
2009	Best Mobile Advertising Service: Turkcell (Turkey) for Tonla Kazan More info Best Mobile Enterprise Product or Service: Vodafone for Vodafone Global Enterprise Limited More info Best Mobile Internet Service: Nokia (Finland) for Nokia Sports Tracker More info Best Mobile Money Service: Safaricom (Kenya) and Vodafone Group for M-PESA More info
2008	Best Mobile Advertising Service: Crossmedia Avenue (Sweden) for AMF Pension - the MMS campaign More info Best Mobile Enterprise Product or Service: Microsoft for Windows Mobile 6 More info Best Made for Mobile Infotainment for Sports & News Content: Yahoo! Connected Life - Yahoo! Go for Mobile 2.0 More info Best Mobile Social Networking Service: BuzzCity - myGamma.com More info Best Mobile Messaging Service: Seven - System Seven 7.0 More info
2007	Best Mobile Advertising Service: Qwikker (US) for Virgin Mobile V-Festival. More info Best Mobile Enterprise Product or Service: Telepo Ltd for Fixed-Mobile Convergence Solution. More info Best Made for Mobile Infotainment for Sports & News Content: EMPICS Ltd - GameOn. More info Best Mobile Messaging Service: "3" for Windows Live Messenger from 3's X-Series. More info
2006	Best Mobile Enterprise Product or Service: iPass for iPass Corporate Access. Best Made for Mobile Infotainment for Sports & News Content Alcatel - Live Sailing. Best Mobile Messaging Service: Cognima - Shozu.
2005	Best Mobile Enterprise Product or Service: Swisscom Mobile Ltd for Mobile Unlimited More info Best Mobile Messaging Service: Globe Telecom, Inc for G-Cash. More info
2004	Best Mobile Enterprise Product or Service: Vodafone Group Plc for the Vodafone Mobile Connect Card More info
2003	Best Mobile Enterprise Product or Service: Commtag for Duality™ Always-on-Mail.
2002	Best Mobile Enterprise Product or Service: FarEasTone Telecommunications Co for Fleet Management.

Best Use of Mobile for Social & Economic Development:

2011	Ericsson and Flexenclosure for Ericsson Community Power Best Mobile Money for the Unbanked Service: Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and Roshan Ltd for M-PESA Best Product, Initiative or Service for Underserved Segment: BBC World Service Trust for BBC Janala
2010	Grameen Foundation, MTN Uganda, and Google for The Grameen Foundation Application Laboratory (AppLab Uganda) Best Mobile Money Service for the Unbanked: Zain Bahrain B.S.C. for Zain Mobile Commerce Offering – 'Zap'
2009	Best Use of Mobile for Social & Economic Development: Nuance Communications (India) for Airtel-T9 India Consumer Messaging Campaign More info
2008	Best Use of Mobile for Social & Economic Development: Grameenphone (Bangladesh) for CellBazaar More info
2007	Best Use of Mobile for Social & Economic Development: GrameenPhone (Bangladesh) for Healthline. More info
2006	Best Use of Mobile for Social & Economic Development: MTN Nigeria for Rural Telephone Project / Phone Lady Initiative.
2005	Mobile in the Community: AOL Inc (USA) for AOL Instant Messenger Relay Service More info Best Use of Wireless in Emergency Situations: Ericsson AB (Sweden) for the Ericsson Response to the Bam Earthquake in Turkey in Dec03 More info Mobile in the Environment: Safaricom (Kenya) / Save the Elephant for GSM/GPS Elephant Tracker More info
2004	Best Use of Wireless in Emergency Situations: WideRay Corporation (USA) for the Uganda Health Information Network More info Wireless Accessibility Award: O2 and 'Milly's Fund' for Teach UR Mum 2 TXT personal safety campaign (UK). More info Best Use of Mobile for Special Needs: ALVA B.V. for the AKLVAMPO (Europe) More info
2003	Best Use of Wireless in Emergency Situations: MTN Networks (Sri Lanka) for the SMS Blood Appeal Wireless Accessibility Award: XIAM (Ireland) for XIAM Information Router/West Midlands Police.
2002	Best Use of Wireless in Emergency Situations: Joint winners – Ericsson (Sweden) for Ericsson Response Corporate Citizenship Polkomtel SA (Poland) for SMS Service for Flood Victims Wireless Accessibility Award: MTN Networks (Sri Lanka) Extending GSM access to transform the lives of the less abled.
2001	GSM in the Community Awards: (Four winners) Geocell (Georgia) MTN Networks (Sri Lanka) Optimus (Portugal) Mobitai (Taiwan)
2000	GSM in the Community Awards: (Four winners) GrameenPhone (Bangladesh), Far EasTone (Taiwan), Telsim (Turkey), EuroTel Praha (Czech)

Green Mobile Awards:

2011	Green Mobile Award for Best Green Product/Service or Performance: Bharti Infratel for GreenTowers P7 Project
2010	Green Mobile Award for Best Product, Service or Initiative: VNL for VNL's solar-powered GSM base station Green Network Award: Mocambique Celular S.A.R.L (mcel) for Eco Naturalmente ("Naturally Thinking Green")
2009	Best Overall Contribution to the Environment: Nokia Green Mobile Award for Best Product, Service or Initiative: Smart Communications – Alternative Power for Cell Sites program More info

Mobile Innovation Awards:

2011	Best M-Health Innovation: Mobisante Inc for MobiUS Best Mobile Learning Innovation: Urban Planet Mobile and PT Telkomsel for Urban English, Mobile English Learning Initiative Best Mobile Innovation for Utilities: EDMI and Sierra Wireless for EDMI EWM100 Advanced GSM/GPRS Modem for Smart Metering Applications Best Mobile Innovation for Automotive & Transport: Nissan Motor, AT&T, NTT DOCOMO, and Telenor Connexion for ICT for Electric Vehicles Best Embedded Mobile Device (Non-Handsets): AT&T and VITALITY, Inc for AT&T-connected Vitality GlowCaps
2010	Ubidyne
2009	Cootek (China)
2008	GestureTek (USA)
2007	Polymer Vision (Netherlands). More info
2006	Spinvox (UK) for Voicemail to Text.

Best Technology Awards:

2011	Best Mobile Broadband Technology: Ruckus Wireless for Ruckus Mobile Wi-Fi Gateway System Best Mobile Technology for Emerging Markets: Orange for Orange solar base station programme Best Technology Breakthrough: Seven Networks for SEVEN Open Channel Best Customer Care & CRM: Airtel Africa and Tango Telecom for Tango Telecom's 'Dynamic Pricing Service'
2010	Best Network Technology Advance: SkyCross Inc. for Skycross iMAT (isolated mode antenna technology) Antennas Best Mobile Technology Breakthrough: Orange for Orange Mobile high definition (HD) Voice Best Billing or Customer Care Solution: Mobile TeleSystems (MTS) Your Individual Tariff Plan Best Service Delivery Platform: Huawei Technologies Co Ltd for Huawei SDP
2009	Best Network Technology Advance: Nokia Siemens Networks - Flexi Multimode BTS Software defined HSPA/LTE More info Best Mobile Technology Breakthrough: RIM - BlackBerry Storm 9500 SurePress Screen More info Best Billing or Customer Care Solution: Expert System – COGITO Answers More info Best Service Delivery Platform: NewBay Software for LifeCache Social Networking Solution 2.0 More info
2008	Best Network Quality Initiative': RAD Data Communications - LA-130 Cell Gateway - Cost-Effective HSPA Backhaul More info Best Billing or Customer Care Solution: Bharti Airtel - mChek on Airtel - Mobile Payments Service More info Best Service Delivery Platform: Aepona for Aepona Telecom Web Services Platform More info Best Roaming Product or Service: Syniverse Technologies - Syniverse Datanet More info
2007	Best Network Quality Initiative: Commprove Ltd for Netledge 3G Radio QoS. More info Best Billing or Customer Care Solution: IDEA Cellular Ltd - CARE - SMS based Self-Service Solution. More info Best Service Delivery Platform: mFormation Technologies for mFormation Service Manager (MSM). More info Best Roaming Product or Service: TECORE Wireless Systems - TECORE Over-the-Air Local Prepaid Roaming Service. More info Best Radio Access Product or Service: ip.access- femto3G.
2006	Best Network Quality Initiative' : TMN with Tektronix for Customer Service Quality Management Programme. Best Billing or Customer Care Solution IDEA Cellular Limited - BILL FLASH - A USSD based Application. Best Service Delivery Platform: Motricity for Fuel Mobile Content Delivery Platform 4.0. Best Roaming Product or Service: Vodafone Group - 'Vodafone Passport'voice roaming pricing architecture (part of 'The Vodafone TravelPromise'proposition). Best Radio Access Product or Service: MBO Wireless Inc & AirNet Communications Corporation - AdaptaCell SuperCapacity base station (BTS) using Adaptive Array (AA) software.
2005	Best Infrastructure or Network Solution: Vanu, Inc. USA for Vanu Software Radio Base Station. More info Best Billing or Customer Care Solution: LHS, Germany. More info
2004	Best Infrastructure or Network Solution: Argogroup for Monitor Master User Experience Optimisation Platform (UK). More info
2003	Best Infrastructure or Network Solution: Telos Technology & Globecomm Systems Inc. (Canada) for Telos' Packet Switching Technology.
2002	Best Infrastructure or Network Solution: Wireless Online (USA) for ClearBeam GSM/GPRS.
2001	Best Technical Innovation: PrivaCom for SIM Callback.
2000	Best Technical Innovation: Optimus for Taxi Digital
1999	Best Technical Innovation: Radio Mobil (Czech Republic) for SMS bearer services
1998	Best Technical Innovation: AirNet Communications Corp (USA) for AirSite System.
1997	Best Technical Innovation: Nokia (Finland) for the 9000 Communicator
1996	Best Technical Innovation: Ericsson (Sweden) for Dect/ GSM handset; Nokia 21101 for most outstanding GSM Handset.

GSMA Chairman's Award:

2011	Dr. Wang Jianzhou, Chairman, China Mobile
2010	Carl-Henric Svanberg, former CEO of Ericsson and now Chairman of BP
2009	Jim Balsille & Mike Lazaridis, Co-CEOs, Research in Motion (RIM) More info
2008	Sunil Bharti Mittal, Founder, Chairman & Group CEO Bharti Enterprise More info
2007	Dr Mohamed 'Mo' Ibrahim, Celtel International. More info
2006	Jorma Ollila, Nokia Corporation
2005	The Government of Brazil. More info
2004	China Mobile. More info
2003	Sir Christopher Gent, Chief Executive, Vodafone Group
2002	NTT DoCoMo (Japan).
2001	BT Cellnet (Now O2 UK)
2000	ETSI SMG (European Telecommunications Standards Institute Special Mobile Group)
1999	The WAP Forum (Global)
1998	Entel PCS (Chile)
1997	China Telecom
1996	Stephen Temple - DTI, UK: (Author of the document which led to the formation of the GSMA)

Mobile Marketing & Advertising

2011	Best Mobile Advertising & Marketing Campaign: Mobilera - Outeractive for Unilever Cornetto Multiplayer Interactive Wall Projection Mapping Game
2010	Best Mobile Advertising Service CLANMO GmbH & OgilvyOne worldwide for The IKEA PS mobile interior planning tool Best Location Based Mobile Advertising Campaign R/GA for Nokia viNe

Other Award Categories

GSM Customer Growth:

1999	Sonera (Finland)
1998	Tikiphone (Tahiti)
1997	Telecom Finland
1996	Europe: Telenor Mobil(Norway); Middle East/Africa: Mobile Communications Company (Kuwait); Asia Pacific: Singapore Telecom (Singapore)

Best Wireless Application Developer (2002 - 2005):

2005	Somethin' Else, UK. More info
2004	Valista (Ireland). More info
2003	3G Lab (UK).
2002	Network365 (Ireland) for Network365.

Best Consumer Mobile Application or Service (2002-2004):

2004	SMART Communications, Inc (Philippines) for SMART Load More info
2003	Vodafone Group for Vodafone live!
2002	Codeonline (Finland) for "Who wants to be a millionaire?" mobile game.

Best Marketing & Promotion:

2009	Best Broadcast Commercial* KT Freetel (Republic of South Korea) for Show is …… More info Best Mobile Brand Campaign R/GA London (UK) – Nokia Urbanista Diaries More info
2008	Best Broadcast Commercial* Safaricom (Kenya) for M-PESA 'Send Money Home' campaign More info
2007	Best Broadcast Commercial* Turkcell (Turkey) for 'Turkcell-im came, boredom's gone'. More info
2006	Best Broadcast Commercial* Vodafone (UK) for "Stop the clock".
2005	Best Broadcast Commercial* MobileOne (Singapore) for "1 Life. Live It". More info Best Mobile Brand Campaign Telecom Development Company Ltd (Roshan, Afghanistan) More info
2004	Best Broadcast Commercial* Telecom Personal S.A. (Argentina) for "CUBE". More info Best Mobile Brand Campaign T-Mobile Int. for the re-branding of VoiceStream to T-Mobile.More info
2003	Best Broadcast Commercial* Vodafone Group for Vodafone Live! Best Mobile Brand Campaign Entel PCS (Chile) for the 'XAT' campaign.
2002	Best Broadcast Commercial* Sonera Corporation (Finland) for "Rowing Boat". Best Mobile Brand Orange (France) for "La mission"
2001	Best Broadcast Commercial* Geocell (Georgia) for SMS.
2000	Best Broadcast Commercial* SmarTone (Hong Kong)
1999	Best Broadcast Commercial* One2One (UK)
1998	Best Broadcast Commercial* KG Telecommunications (Taiwan)

* These categories were for the marketing of mobile services to end users, rather than the use of mobile for marketing purposes

Best GSM Service:

2001	Smart Comms (Philipines) for Smart Money.
2000	Plus GSM (Poland) for SMS services aimed at the deaf
1999	Optimus (Portugal) for its Pioneers Campaign
1998	Vodacom (South Africa) for its VodaGo prepay system
1997	Telecom Italia (Italy) for the successful introduction of the TIM prepay card