Category 4c. Most Innovative Mobile App

Category 4: Apps of the Year

4c. Most Innovative Mobile App

For this category, we are seeking entry of technical, commercial and business model innovation in the development of mobile apps that benefit consumer or enterprise users with new levels of functionality, access, value and convenience. It aims to recognise game changing developers that are pushing back the boundaries and moving the collective market to the next level.

Covering development behind both B2B and B2C apps, we are looking for genuine technology and business model leadership in areas, for example of, augmented reality implementation, ‘in-app’ purchase and commerce solutions, social media integration, deployment and management behind cloud based apps, the use of device functionality such as sensors, HD or 3D, task oriented apps, modular design or creative UIs..

The App in question could be new. We don’t necessarily need to see uptake in the market. We want to use our judges to spot the trending App before it trends. Innovation, the potential for longevity and a balanced business plan are the highest ranking aspects we are looking for.


This category is open to companies and organisations that develop or deliver mobile applications. These may include:

  • Application Developers
  • Vendors & Operators
  • Content providers and brand owners

Please note, for innovation in apps, products and services specifically for the Health, Automotive, Publishing, Education, Smart City or NFC/Mobile Money space, you may also be interested in entering Category 1, the Connected Life Awards

The shortlist will be published by the GSMA in January 2014, and one winner in each category will be announced at the Mobile World Congress in Barcelona on Tuesday 25th February 2014.

The mobile app entered must have been launched and commercially available prior to the closing deadline of the awards Friday 6th December 2013.
The Entry Deadline has been extended until Friday 6th December 2013.

Judging Criteria (for category 4c only):

In assessing and selecting the Most Innovative Mobile App, our judges will be looking for the following:

  • What’s new, different or unique in terms of the technology or business model
  • Complexity of technology/business model converted into Simplicity for the user
  • Makes good use of mobility and network resources and capabilities
  • Great quality design, compelling and sticky experience
  • Utilisation of device hardware – the phones’ key features and functions
  • UI appeal


The shortlist will be published by the GSMA in January 2014, and one winner in each category will be announced at the Mobile World Congress in Barcelona on Tuesday 25th February 2014.

Entry forms, supporting materials & formats:

The submission of video to support your entry/entries is very strongly encouraged.

You may provide one URL to a video link demonstrating your entry. This should be either privately or publicly posted to YouTube (if a private post, please provide a user name and password for judges to access). The video should be between three and five minutes in length, but no more.

If pointing judges to a website within your entry, please include one website URL, where specific information relating to your product or service entry can be found easily (judges will not surf websites looking for the information).

The on-line entry form includes an upload facility for you to provide multimedia. You will have the ability to upload 5 additional files to accompany your entry up to a maximum file size of 5MB each. These can be illustration pdfs, such as for customer testimonials, jpeg for photos or PowerPoint for technical diagrams or statistics, but please keep these relevant to your entry and keep the pages to a maximum of two.

Specific Entry Form Questions for this category:

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions, (Please note the maximum text/character length for your answers including spaces are shown in brackets below):

Preview of entry form questions:

  1. What is the name of your app/entry? Please note the name given here will be used in all awards publicity. (150 characters = approx 25 words)
  2. Is this a joint entry? If so, who are the partnering organisations? (150characters = approx 25 words)
  3. Please describe as simply as possible, the nature of the app and what it provides ie music, social networking, banking, gaming etc. Please describe it as accurately and succinctly as possible ( 150 characters = approx 25 words)
  4. When was the app commercially launched? In which app stores is it currently available and at what price? (500 characters = approx 85 words)
  5. Have you specifically patented the innovations submitted? (500 characters = approx 85 words)
  6. Please describe the key and unique technical or business model innovations behind the app submitted? (1,500 characters = approx 250 words)
  7. Please describe the key new user benefits that the innovation has enabled? (1,500 characters = approx 250 words)
  8. What makes it different from other apps on the market? (1,500 characters = approx 250 words)
  9. How does the app take advantage of device functionality, and play to the strengths of mobility? (1500 characters = approx 250 words)
    1. Please provide evidence of market success/downloads/ take up since launch? (1,500 characters = approx 250 words)
    2. How does this App make good use of mobile network resources and capabilities? (1,500 characters = approx 250 words)

Please note: Use one URL that is specific and relevant to the category and will help judges further understand your entry, but due to the number of entries received, judges will not have time to surf company websites looking for further information on the entered product/service or initiative.

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