1g: Best Mobile Enabled Consumer Electronics Device

Category 1: The Connected Life Awards

Category 1g. Best Mobile Enabled Consumer Electronics Device

Note: Not for Phones/ Smartphones or Handsets

The Best Mobile Enabled Consumer Electronics Device is specifically for everyday consumer electronic devices and gadgets that bring new applications, efficiencies and functionality to the user either at home or on the move.  This includes consumer electronics, business devices or everyday devices, for example; cameras, gadgets, household appliances, gaming consoles, music players, computer equipment, advertising or signage displays or even natural systems, among a wide variety of ‘mobile connected’ products and devices that we are seeing emerge today. An exciting new area of industry interest and opportunity, for example, is that of ‘wearable technologies’ such as clothing and accessories. Note: Mobile phones, smartphones, tablets and feature phones are not eligible for this category. Key aspects include products that:

  • Promote mobile connectivity, particularly those that deliver innovation in terms of  value-added services for appliances, gadgets and electronic devices
  • Demonstrating enriching the user experience (e.g. simple to configure, ubiquitous and seamless connectivity options)
  • Multiplier effect on the development for additional products/services/functionality
  • Deployment outlook – potential for widespread scalability and implementation
  • Promoting interoperability

The shortlist will be published by the GSMA in January 2014, and one winner in each category will be announced at the Mobile World Congress in Barcelona on Tuesday 25th February 2014.


This award is open to all organisations in the embedded mobile eco-system that provide mobile connectivity through consumer and/or business to consumer products and devices.

The category is for commercially available products, devices, applications or services that have been launched in at least one country/ market OR are in widespread market trials before the awards deadline (entrants will be required to provide more information about the extent of trials). The Entry Deadline has been extended until Friday 6th December 2013.

Please provide evidence in your entry to support this such as launch or trial dates, including details of countries or regions where the product is available or trial undertaken.

Eligible entrants include:

  • Consumer electronics equipment manufacturers
  • B2C equipment providers, such as computer, signage, manufacturers
  • Machine to Machine (M2M) OEMs
  • Mobile network operators
  • Chipset & module manufacturers
  • Embedded solution providers & System integrators

Judging criteria:

The judges will be looking at how well entries meet the key criteria as follows:

  • Innovation in terms of functionality, mobile technology deployed
  • Business models and market potential
  • Usability: How simple/easy is it to use?
  • How taps into new under-served market segments
  • Evidence of user take up and market success

Entry forms, supporting materials & formats:

The submission of video to support your entry/entries is very highly encouraged. You may provide one URL to a video link demonstrating your entry. This should be either privately or publicly posted to YouTube (if a private post, please provide a user name and password for judges to access). The video should be between 3 and 5 minutes in length, but no more.

If pointing judges to a website within your entry, please include one website URL, where specific information relating to your product or service entry can be found easily (judges will not surf websites looking for the information).

The on-line entry form includes an upload facility for you to provide multimedia. You will have the ability to upload 5 additional files to accompany your entry up to a maximum file size of 5MB each. These can be illustration pdfs, such as for customer testimonials, jpeg for photos or PowerPoint for technical diagrams or statistics, but please keep these relevant to your entry and keep the pages to a maximum of 2.

Specific Entry Form Questions:

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions, (Please note the maximum text/character length for your answers including spaces are shown in brackets below):

Preview of entry form questions:

  1. What is the brand or name of your connected mobile device entry? Please note the name given here will be used in all awards publicity. (150 characters = approx 25 words)
  2. Is this a joint entry? If so, who are the partnering organisations? (150 characters = approx 25 words)
  3. When was the device launched and in which markets, if in market trials please state, when, where and scale of the trials? (500 characters = approx 85 words)
  4. If this product or service is a new release or update to an existing version, please explain the key differences and advances available in this release compared to the previous version. Please note that it is only the new release enhanced features or functions that the judges will consider (500 characters = approx. 85 words)
  5. Please describe as simply as possible, the nature of the product/device and the user proposition i.e. how does it work, what need is it intended to fulfil? Please describe it as accurately as possible (500 characters = approx 85 words)
  6. Please describe what you regard as innovative about the device? (1,500 characters = approx 250 words)
  7. What is the business model and the market potential you foresee? (1,500 characters = approx 250 words)
  8. What makes it simple to use and compelling as a new consumer or B2C proposition? (1,500 characters = approx 250 words)
  9. What is the ‘wireless’ element designed to communicate, and with what/who? How does it technically work? (1,500 characters = approx 250 words)
  10. Please provide evidence of user take up since launch, or trial results? (1,500 characters = approx 250 words)
  11. How does this product or service tap into new under-served market segments? (1,500 characters = approx 250 words)

Please note: Use one URL that is specific and relevant to the category and will help judges further understand your entry, but due to the number of entries received, judges will not have time to surf company websites looking for further information on the entered product/service or initiative.

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