Category 1: The Connected Life Awards
1e. Best Mobile Publishing Product or Service
The Best Mobile Publishing category is aimed at media, online and publishing organisations that are driving the evolution of digital media toward Smartphones and tablet devices e.g. books, magazines, newspapers, journals, manuals, directories, text books and other materials.
Entrants should demonstrate how their brands integrate with, and optimise the opportunities of the mobile medium. Specifically how published products on the medium have increased value, accessibility or convenience for either consumers or business users, bringing exciting new levels of interactivity, immersion, value and reach. This can be through social interaction or content propositions that engage and extend usage, while monetising and building sustainable business models.
The shortlist will be published by the GSMA in January 2014, and one winner in each category will be announced at the Mobile World Congress in Barcelona on Tuesday 25th February 2014.
This award is open to digital publishing and media organisations, academic institutions and publishers, app and web developers, and content owners/providers that provide digital media and information for mobile devices & tablets.
The category is for commercially available products, devices, applications or services that have been launched in at least one country/ market before the awards deadline. The Entry Deadline is Friday 29th November 2013.
Please provide evidence in your entry to support this such as launch date including details of countries, regions and app stores/ online destinations where the product application/service is available.
In this category, our judges will be looking for mobile publishing solutions that enable brands to easily and effectively mobilise their content –pushing the boundaries of access and interactivity.
This award welcomes entries which demonstrate creativity and originality, an understanding of the market and ultimately commercial success or solid potential. Entrants should make clear how they measure success against objectives.
The judges will be looking at how well entries meet the key criteria, as follows:
- Innovation – in terms of published media functionality, interactivity, technology, business models and user /market potential
- Creativity – in terms of presentation and functionality
- Usability: How simple/easy is it to use?
- Mass market or (deliberate) niche market strategy and how it has been implemented
- Evidence of target user take up and market success up to and during 2013
Entry forms, supporting materials & formats:
This year, the submission of video to support your entry/entries is highly encouraged.
You may provide one URL to a video link demonstrating your entry. This should be either privately or publicly posted to YouTube (if a private post, please provide a user name and password for judges to access). The video should be between three and five minutes in length, but no more.
If pointing judges to a website within your entry, please include one website URL, where specific information relating to your product/device/application/service entry can be found easily (judges will not surf websites looking for the information).
The on-line entry form includes an upload facility for you to provide multimedia. You will have the ability to upload 5 additional files to accompany your entry up to a maximum file size of 5MB each. These can be illustration pdfs, such as for customer testimonials, jpeg for photos or PowerPoint for technical diagrams or statistics, but please keep these relevant to your entry and keep the pages to a maximum of 2.
Specific Entry Form Questions:
On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions, (Please note the maximum text/character length for your answers including spaces are shown in brackets below):
Preview of entry form questions:
- What is the name of the brand/title/ portfolio entered? Please note the name given here will be used in all awards publicity. (150 characters = approx 25 words)
- Is this a joint entry? If so, who are the partnering organisations? (150 characters = approx 25 words)
- Please describe as simply as possible, the nature of the product or products and the user proposition i.e. What is it? How is it accessed? (Directly on-line or through app stores?) How does it work? What need is it intended to fulfil? Please describe it as accurately as possible (500 characters = approx 85 words)
- When was the product / app / service launched and in which markets, if in market trials please state, when, where and scale of the trials? (500 characters = approx 85 words)
- Please describe what you regard as innovative about the product/ app/ service? (1,500 characters = approx 250 words) and what technology or technologies are deployed?
- What is the business model and the market potential you foresee? (1,500 characters = approx 250 words)
- What makes it simple to use and compelling as an mPublishing proposition for the market? (1,500 characters = approx 250 words)
- What elements of the product/app/service make it convenient in terms of mobility? (1,500 characters = approx 250 words)
- Please provide evidence of user take up since launch, or trial results? (1,500 characters = approx 250 words)
Please note: Use one URL that is specific and relevant to the category and will help judges further understand your entry, but due to the number of entries received, judges will not have time to surf company websites looking for further information on the entered product/service or initiative.