1b. Best Mobile Education Product or Service

Category 1: The Connected Life Awards

1b. Best Mobile Education Product or Service

Mobile devices, technologies, applications and services are providing unique opportunities for academic institutions, businesses, teachers and trainers to develop and deliver educational and vocational learning and training, as well as manage education services and institutions more effectively and efficiently.

Educational resources can now be accessed regardless of location, and can support the social process of learning – in both developed and developing countries. Today, mLearning allows students to access their materials from anywhere, at any time, including traditional learning environments such as classrooms as well as in workplaces, at home, community locations and in transit. The wider practice of mEducation, which includes mLearning, enables teachers and institutions to be more efficient and effective by understanding individual students’ learning patterns and progress, effectiveness of learning materials and being able to use real-time and non-location specific systems for administration and communication.

This award category is focused on the rapidly increasing convergence of the mobile and education, and aims to highlight some of the key areas of genuine innovation in learning and education initiatives, products, services or applications throughout the world today. This could also include tools for academic administrative efficiency, dynamic timetabling, resource management, or even cloud services such for data or system management tailored specifically to academic institutions. There are a myriad of new ways that mobile is being used in the education context and environment.

The shortlist will be published by the GSMA in January 2014, and one winner in each category will be announced at the Mobile World Congress in Barcelona on Tuesday 25th February 2014.


Entry is open to all organisations in the mEducation eco-system that provide wireless connectivity based products, devices, services, applications, solutions and initiatives.

The category is for commercially available products, devices, applications or services that have been launched in at least one country/ market OR are in widespread market trials before the awards deadline (entrants will be required to provide more information about the extent of trials). The Entry Deadline has been extended until Friday 6th December 2013.

Eligible entrants include:

  • mEducation equipment, notebook, handheld and specialist learning device manufacturers
  •  Academic and training institutions and organisations
  • Mobile Network Operators
  • NGOs
  • Application & Software Developers
  • mEducation solution & content providers

Judging criteria:

The judges will be looking at how well entries meet the key criteria as follows:

  • Innovation in terms of learning functionality, teaching effectiveness, administrational functions, technology, business models and market potential
  • Ease of access & usability: How simple/easy is it to use?
  • Transformational impact: how has it improved access, personalisation and other learning processes? How has it improved teaching, administration and socialisation?
  • How it applies to specific curricular & key learning objectives?
  • How it makes best use of mobility and/or on line working via wireless or mobile networks?
  • How it links to institutional systems such as virtual learning environments and management information systems?
  • Evidence of user/institutional take up

Entry forms, supporting materials & formats:

The submission of video to support your entry/entries is very highly encouraged.

You may provide one URL to a video link demonstrating your entry. This should be either privately or publicly posted to YouTube (if a private post, please provide a user name and password for judges to access). The video should be between three and five minutes in length, but no more.

If pointing judges to a website within your entry, please include one website URL, where specific information relating to your product or service entry can be found easily (judges will not surf websites looking for the information).

The on-line entry form includes an upload facility for you to provide multimedia. You will have the ability to upload 5 additional files to accompany your entry up to a maximum file size of 5MB each. These can be illustration pdfs, such as for customer testimonials, jpeg for photos or PowerPoint for technical diagrams or statistics, but please keep these relevant to your entry and keep the pages to a maximum of 2.

Specific Entry Form Questions for this category:

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions. (Please note the maximum text/character length for your answers including spaces are shown in brackets below):

Preview of entry form questions:

  1. What is the name of your mEducation product, device, application, service or initiative? Please note the name given here will be used in all awards publicity. (150 characters = approx 25 words)
  2. Is this a joint entry, if so who are the partnering organisations? (150 characters = approx 25 words)
  3. Please describe as simply as possible, the nature of the product/device/ app/ service and the user proposition i.e. how does it work, what need is it intended to fulfil? Please describe it as accurately as possible (500 characters = approx 85 words)
  4. When was the product, device, app, initiative, or service launched and in which markets, if in market trials please state, when, where and scale of the trials? (500 characters = approx 85 words)
  5. Please describe what you regard as innovative about your mEducation entry? Does it conform to particular curricular or the objectives of academic/training institutions (1,500 characters = approx 250 words)
  6. What is the potential you foresee for take up? What level of success would you point to, to date? How has it transformed education in this market? (1,500 characters = approx 250 words)
  7. What makes it simple to use and compelling as a new tool for learning or education? (1,500 characters = approx 250 words)
  8. What is the ‘wireless’ element designed to communicate, and with what/who? How does it technically work? (1,500 characters = approx 250 words)
  9. How does it make use of wireless for connected learning? I.e. How does it provide linkage to institutional systems such as virtual learning environments or management information systems? (1,500 characters = approx 250 words)

Please note: Use one URL that is specific and relevant to the category and will help judges further understand your entry, but due to the number of entries received, judges will not have time to surf company websites looking for further information on the entered product/service or initiative.

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