Category 3: Social & Economic Development
3a. Best Mobile Product, Initiative or Service for Emerging Markets
Mobile is playing a critical role in improving the health, wealth, education and social inclusion of people throughout the world. From developed to developing countries, mobile is narrowing the digital divide faster and more effectively than any other form of communications technology today, at the same time making a vital contribution to the social and economic development of nations.
The opportunities to reach communities and people to deliver communications in emerging markets – regardless of their age, language, disability, geographic location or economic status – are increasingly the focus of new and innovative business models and technology providers that are enabling win-win benefits for business, people and communities.
This category recognises mobile initiatives, programmes, products and services that have had a tangible effect in bridging the digital divide in emerging markets. From programmes, services, projects or initiatives that have ‘connected the unconnected’ by bringing affordable mobile voice and data communications, apps and services to people for the very first time, to products and services that have had a proven effect on the empowerment of people, as well as their social and economic well-being. The impact on business productivity, job creation, social inclusion and learning can be seen in the lives of millions of people who have benefited from its transformative power.
The shortlist will be published by the GSMA in January 2013, and one winner in each category will be announced at the Mobile World Congress in Barcelona on Tuesday 26th February 2013.
This category is open to:
- Individuals and organisations
- Mobile network operators
- Manufacturers, suppliers, application developers
- Entrepreneurs and business people
The judges will be considering a number of factors, such as:
- Genuine innovation in the product/service/initiative or business model to serve emerging market segments
- Demonstrate a positive, tangible impact for the target user
- Demonstrate sustainability
- Illustrate unique use of mobile
Entry forms, supporting materials & formats:
This year, the submission of video to support your entry/entries is very positively encouraged. You may provide one URL to a video link demonstrating your entry. This should be either privately or publicly posted to YouTube (if a private post, please provide a user name and password for judges to access). The video should be between 3 and 5 minutes in length, but no more.
If pointing judges to a website within your entry, please include one website URL, where specific information relating to your product or service entry can be found easily (judges will not surf websites looking for the information).
The on-line entry form includes an upload facility for you to provide multimedia. You will have the ability to upload five additional files to accompany your entry up to a maximum file size of 5MB each. These can be illustration PDF for customer testimonials etc, JPEG for photos or PowerPoint for technical diagrams or statistics, but please keep these relevant to your entry and keep the pages to a maximum of two.
Specific Entry Form Questions:
On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions, (Please note the maximum text/character length for your answers including spaces are shown in brackets below):
Preview of entry form questions:
- What is the name of your entered initiative, product or service? Please note the name given here will be used in all awards publicity. (150 characters = approx 25 words)
- Is this a joint entry? If so, who are the partnering organisations? (150 characters = approx 25 words)
- What specifically did you set out to achieve with this initiative, product or service? (500 characters = approx 85 words)
- How truly innovative and unique is the entry? In what ways? (1,500 characters = approx 250 words)
- How has the entry contributed to narrowing the ‘access gap’ within a specific segment of the market (1,500 characters = approx 250 words)
- How many people have been positively impacted by the product, service or initiative? (1,500 characters = approx 250 words)
- How scalable and replicable is the solution? (1,500 characters = approx 250 words)
- How the solution demonstrated tangible, measurable social or economic value? Please provide some clear social & economic data reflecting the success of the project/initiative to support your entry (1,500 characters = approx 250 words)
Please note: Use one URL that is specific and relevant to the category and will help judges further understand your entry, but due to the number of entries received, judges will not have time to surf company websites looking for further information on the entered product/service or initiative.