Category 3 - Best Mobile Handset or Device
3a: Best Mobile Handset or Device
Category 3a: Best Mobile Handset or Device
About this category:
Innovation in the design of mobile handsets, terminals, smart phones or devices drives greater user interest and greater usage of mobile services. New form factors, innovative designs and interfaces and exciting functionality are all part of the formula for a winning mobile handset/device product.
The GSMA has combined what was previously two categories (for 2G and 3G phones) into one category, making this award possibly the most sought after, and fiercely contested prizes in the mobile industry. One thing is for sure, the competition will be hotter than ever at the Mobile World Congress in 2007. This award is an opportunity to take home the most coveted prize in the global mobile world.
The Best Mobile Handset or Device award is open to products supporting the GSM family (GSM, GPRS, EDGE, W-CDMA and HSDPA/ mobile broadband) networks including handsets, Smart-phones, feature phones, embedded laptops, wireless enabled Personal Digital Assistants (PDA's), Pocket PC's, wireless plug and play devices (such as data cards), camera and video phones.
The Best Mobile Handset or Device award recognises the combination of design, technical excellence and functionality that comes together to position a product at the top of its market.
Eligibility:
The category is open to manufacturers of mobile Handsets and other devices as detailed above and to network operators offering own branded devices. Please ensure that you send a working, fully functional model of each handset entered (to enable our judges to review each product entered in detail) to the GSM Association Awards Administrator. See Entry Process below.
Judging criteria
Entries to this category need to illustrate the flexibility, functionality and capability of mobile phones and devices. They should combine great looks with simplicity and ease of use, integral intelligence and simple, rapid access to varied content and services on the move. In addition, new form factors and innovative designs are all part of the formula to determine what is genuinely the best.
Entries can only be submitted for products that are commercially available. The product entered must have been launched after December 1st 2006 or will be launched before November 30th 2007. The judges will be considering a number of attributes including:
- functional and physical design innovation
- performance
- simplicity of use
- wide range of features supported
- unique attributes (i.e. key market differentiators or Unique Selling Points)
- Environmental considerations in terms of materials and power consumption
In addition, the judges will require some feedback on customer acceptance, such as volumes shipped over a specified period.
Entry Process:
In order to ensure a consistent approach for our judges, entries must be submitted using the Best GSM Mobile Handset entry form. Entries not using the web based entry form will not be considered. All entries must be submitted by November 30th 2007.
Following your web entry, you will be allocated a unique reference number by email. Entrants are expected to submit a working example of the handset or device entered (Please make sure the SIM is unlocked). Please send your handset clearly marked with the unique reference number you are allocated after submitting your web entry to:
The Awards Administrator
Block 2,
Deansgrange Business Park,
Deansgrange
Co. Dublin,
Ireland
Specific Entry Form Questions for this category:
On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions (maximum text/character length for your answers also shown in brackets below):
- What is the product name of your handset or device?
- What are the unique or innovative features of this handset or device? (1500 characters = approx 250 words)
- Please provide either customer testimonials for this product or supply URLs to media coverage or customer testimonials. (1000 characters = approx 170 words)
- Entries for this award category must be commercially available. Please provide evidence to support this, specifically launch date of the product, regions covered and (if applicable) which operators offer your product or device. Specifically, please give evidence of customer acceptance, including volumes shipped or market share achieved. (500 characters = approx 80 words)
- Are there any environmentally friendly elements of the product that were considered and implemented in its development ie in terms of materials used or power consumption?
