Category 2 - Best Mobile Services
2a: Best Mobile Enterprise Product or Service
2b: Best Mobile Messaging Service
Category 2a: Best Mobile Enterprise Product or Service
About this category:
Mobile services and devices for business are an indispensable productivity tool. The Best Mobile Enterprise Product or Service award will be presented to the company judged to have introduced the best product or service that has, quite literally, helped corporate or enterprise mobile users in 2007 to work smarter and "do business better".
Eligibility:
This category is open to companies and organisations that develop or deliver mobile enterprise products and services. These may include:
- Network Operators
- Application developers
- Vendors
- Content providers
- System integrators
- Corporate content providers and portal developers
Judging criteria
Entries can only be submitted for products that are commercially available. The product or service entered must have been launched after December 1st 2006 or will be launched before November 30th 2007.
Entries for Category 2a, Best Enterprise product or Service will be judged on the following main criteria:
- How does this product or service help improve business productivity - easier access to critical information fro people on the move, enhanced customer service response times etc.?
- How easy is it to use?
- What return on their investment have customers typically enjoyed from this product or service - helping to overcome real business issues?
In addition, the judges will take into consideration the following factors:
- Benefits to users
- Ease of implementation
- International applicability
- Value for money
- Portal provisioning providers
- Evidence of customer satisfaction e.g. testimonials
Entries:
In order to ensure a consistent approach for our judges, entries must be submitted using the Best Enterprise Product or Service Category entry form . Entries not using the web based entry form will not be considered. All entries must be submitted by November 30th 2007.
Specific Entry Form Questions for this category:
On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions (maximum text/character length for your answers also shown in brackets below):
- What is the name of the product or service?
- How does your product or service help people do business better? (1000 characters = approx 170 words)
- What features make your product or service easy to use? (1000 characters = approx 170 words)
- Describe the typical Return on Investment benefits for customers? Please highlight in particular financial benefits (if available) as well as operational benefits. (1000 characters = approx 170 words)
- Entries for this award category must be commercially available. Please provide evidence to support this such as launch date of product or service, regions covered and which operators offer your product or service. (500 characters = approx 80 words)
- Optional section: Please give any customer testimonials to support your entry including the name of the customer and their company name. (800 characters = approx 170 words)
Category 2b: Best Mobile Messaging Service
About this category:
Pictures, emails and instant messaging are all part of an ever growing range of text, voice and data mobile messaging services that all enhance the communications experience of mobile users.
The Best Mobile Messaging Award will highlight the very best of business and consumer messaging services, however and wherever they are delivered. Entries to this category can include all messaging formats over mobile devices, including new services such as Instant Messaging, MMS for picture messaging and downloads, as well as innovative uses of all other services i.e. SMS, e-mail, Push to Talk, text to speech or voicemail.
Eligibility:
The category is open to companies and organisations that develop, innovate or deliver mobile messaging products, applications or services. These include:
- Network Operators
- Application Developers
- Message solution providers
- Content providers and aggregators
- Companies that have developed suitable messaging products, services or initiatives
Judging criteria:
Entries can only be submitted for products that are commercially available. The product or service entered must have been launched after December 1st 2006 or will be launched before November 30th 2007.
The judges will be looking for answers to the question, "How does this product, application or service give users a better messaging experience?" They will be looking particularly at the following:
- First and foremost, what degree of interoperability between devices & between networks is demonstrated by this product or service?
- In what ways does this product or service offer enhanced revenue opportunities for Operators?
- How easy is this product or service to use?
In addition, the judges will take into consideration the following factors:
- Benefits to users
- Ease of implementation
- International applicability
- Value for money
- Portal provisioning providers
- Evidence of customer satisfaction e.g. testimonials
Entries:
In order to ensure a consistent approach for our judges, entries must be submitted using the Best Mobile Messaging Service Category entry form. Entries not using the web based entry form will not be considered. All entries must be submitted by November 30th 2007.
Specific Entry Form Questions for this category:
On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions (maximum text/character length for your answers also shown in brackets below):
- What is the name of your product, application, or service?
- Demonstrate the degree of interoperability between devices & between networks (800 characters = approx 130 words)
- In what ways does your product or service generate new revenue opportunities for Operators? (1000 characters = approx 170 words)
- What is innovative about your product or service? (1000 characters = approx 170 words)
- Describe what in particular makes it easy for subscribers to use your product or service. (800 characters = approx 130 words)
- Please give some evidence of the take-up of your product since launch. Specifically, the average number of messages sent per month using your product or service. (500 characters = approx 80 words)
- Entries for this award category must be commercially available. Please provide evidence to support this, specifically launch date of product or service, regions covered and which operators offer your product or service. (500 characters = approx 80 words)
