Category 5: Mobile Innovation
5e. Best Mobile Innovation for Publishing
The Best Mobile Innovation for Publishing award aims to highlight the rapid evolution of the printed word to digital media on mobile handsets and tablet devices e.g. books, magazines, newspapers, journals, manuals, directories, text books and other materials.
Recognising innovation in mobile formats by digital publishing companies, entrants should demonstrate how their brands brand fit into the mobile medium, specifically how mobile published products have increased value, accessibility or convenience for users and brought exciting new levels of interactivity, such as video, social interaction. Entries should also show how they make use of mobility in terms of the device and connected anywhere services, as well as how they have been developed with a viable and sustainable business model underpinning them. Judges will consider entries from mobile websites and mobile devices including tablet/eReader apps.
The judges will shortlist five entries in this category, with one winner announced at Mobile World Congress in Barcelona on Tuesday 28th February 2012.
Eligibility
This award is open to digital publishing and media organisations that provide digital media and information for mobile devices & tablets.
This category is for commercially available products, devices, applications or services or products/apps/ services that have been in widespread market trials before the awards entry deadline of Wednesday 07th December 2011 at 5pm (GMT).
Please provide evidence in your entry to support this such as launch date or trial start date, including details of countries, regions and app stores/ online destinations here the product application/service is available.
Judging criteria
In this category, the judges are looking for mobile publishing solutions that enable brands to easily and effectively mobilise their content – developing and launching products that push the boundaries of the convenient access and interactivity. This obviously includes solutions for tablet devices, but is not restricted to them; any publishing solutions that are made for any mobile device can enter.
This award welcomes entries from product, mobile and community sites, which demonstrate evidence of creativity and originality, understanding of the market and commercial success. Entrants should make clear how they measure success against objectives.
The judges will be looking at how well entries meet the key criteria, as follows:
- Innovation - in terms of published media functionality, interactivity, technology, business models and user /market potential
- Creativity – in terms of presentation and functionality
- Usability: How simple/easy is it to use?
- Mass market or (deliberate) Niche market strategy and how it has been implemented
- Evidence of target user take up and market success within 2010/2011
