Category 5: Mobile Innovation
5d. Best Mobile Money Innovation
New Mobile Money services including payments, transfers, and banking services, are rolling out around the world, bringing a host of innovative ‘cashless’ mobile services to mobile users for the first time. From retail payments via NFC enabled phones, to m-ticketing and other mobile enabled forms of transfers – or remittances - billing, banking, credit and payment services, the opportunities for the financial services and solutions segments, ticketing and transport industries and the retail sector - in partnership with the mobile industry - are limitless, as are the benefits of convenience and value for users.
The Best Mobile Money Innovation award aims to recognise and reflect the rapid convergence of mobile and financial services in all its varied forms. We stress however that there is an emphasis on genuine innovation in the services and technology, or business models introduced during 2011.
The judges will shortlist five entries in this category, with one winner announced at Mobile World Congress in Barcelona on Tuesday 28th February 2012.
Eligibility:
Entry is open to all players in the 'mobile money' eco-system as below, and all participating organisations that are developing a wide range of advanced mobile commerce, payment & financial services on the mobile platform.
Entry is open to:
- Mobile Network Operators
- Banking organisations
- Credit/Debit Solutions Organisations
- Retail and other Commercial Organisations
- Transport & ticketing operators & solutions providers
- Financial Application Developers
- Mobile Device and Point of Sale/Terminal Manufacturers
- Entries that have been developed as a result of partnerships between Operators & financial institutions are welcomed as joint entries
This category is for commercially available products or services that that have been launched, or are in widespread market trials before the awards entry deadline of Wednesday 07th December 2011 at 5pm (GMT).
Please provide evidence in your entry to support this such as launch or trial dates, including details of countries or regions where the product/ device/ service/ application is available or trial undertaken.
Judging criteria:
Entries for the Best Mobile Money Innovation category will be judged on the following main criteria:
- The service is new or genuinely innovative and different from other similar services deployed in the market today
- Entry provides a seamless, simple to understand and use mobile based commerce experience for users
- The product or service is reliable, consistent and provides value to the user
- The product or service entered is available in at least one mobile market today
- Judges will expect to see evidence of user take up
- Entries conform to appropriate standards and regulatory codes of practice
