Category 4: Social & Economic Development
4d. The Green Mobile Award
The 'Green Mobile Award’ category is for mobile industry organisations that are focused on the reduction of environmental impacts through eco-friendly, innovative policies, products, programmes or initiatives, as well as organisations outside of the industry that utilise the mobile platform to communicate, innovate or drive eco-friendly programmes, services and initiatives. The 'Green Mobile Award’ highlights the role of mobile in the development of low carbon economies, industries and lifestyles through improved energy efficiency, alternative energy sources, recycling, conservation, travel, manufacturing and logistics cost reduction and eco-friendly consumption.
Specifically, these could include:
- Alternative energy sources i.e. wind & solar power
- Procurement processes that lower equipment power requirements, or reduce the quantity of materials used, or substitute existing components with replaceable, longer lasting or even bio-degradable materials
- The manufacturing of system, network, charging or other equipment with energy saving or emission reduction features
- The deployment of green networks and use of alternative energy base stations or processes to reduce energy consumption
- Recycling programmes for devices & equipment, i.e. 'take back' type programmes for used handsets & accessories
- New mobile applications or products that reduce reliance on travel, monitor the environment or promote eco-friendly behaviours
- The introduction of systems and processes that reduce consumption of valuable resources, such as fuel, paper, and electricity
- Initiatives that engage employees, users or communities through awareness, and ultimately contribution to green programmes
The judges will shortlist five entries in this category, with one winner announced at Mobile World Congress in Barcelona on Tuesday 28th February 2012.
Eligibility:
This award is open to all organisations that either serve the mobile industry around the world, including mobile operators, manufacturers and product/ service/ network providers in the mobile eco-system or those outside the industry that demonstrate use of the mobile platform as an integral part of their eco-friendly networks, policies, programmes and initiatives.
The product, service, programme or initiative entered must have been launched and commercially available prior to the closing deadline of the awards Wednesday 07th December 2011 at 5pm (GMT). Please provide evidence in your entry to support this such as launch date of the service, including details of countries or regions where the service is available.
Judging criteria:
The judges will look for evidence of pro-activity and tangible progress in terms of eco-friendly networks, policies, programmes and initiatives. Successful companies will be able to demonstrate well conceived, designed and successfully implemented environmentally friendly approaches that deliver quantifiable results.
They will be looking for entries that show genuine efforts toward environmentally sustainable business and ecologically friendly technologies, where entrants should be able to demonstrate:
- Green policies and programmes in the areas of environment, employees, management, and product manufacturing or deployment
- Defined targets that are measurable in terms of contributing to reduced carbon emissions
- Sustainable commitment to continue to address environmental impacts
- Evidence of how policies and programme have or can benefit mobile users, employees, communities and the general public
