Category 3: Best Mobile Services
3c. Best Network Product or Solution for Serving Customers
This category is awarded for the best network based platform or solution for delivering services to customers. In a world where Apps are increasingly gaining ground in the services arena, we should not lose sight of the critical importance of network delivered products and services which are often richer and more sophisticated in nature, offering a contrast and a different flavour of services to the end user.
This award will be made to the best service platform or services solution deployed in the mobile network. The Best Network Product or Service award has been developed to recognise the contributions that middleware and software application developers make as well as the great variety of Value Added Service providers and Billing System vendors make to enhancing the service delivery environment and attracting new mobile users. The service may be delivered on new platforms or existing platforms in the network but must be network centric.
Examples of this are:
- New or enhanced messaging services
- Rich Communication Suite
- IMS platforms
- LBS platforms
- Storage, back-up and archive solutions
- Conferencing products
- Rating, Billing and CRM platforms
- New service concepts delivered from the network
The judges will shortlist five entries in this category, with one winner announced at Mobile World Congress in Barcelona on Tuesday 28th February 2012.
Eligibility:
Entry is open to all suppliers of equipment, software and technology platforms aimed at delivering services to the customer from the network. The technology should be applicable to services offered on the GSM family of technologies
Entry is open to:
- Suppliers of products and services technologies in the Mobile environment
- Mobile Network Operators
- Equipment and Platform manufacturers and vendors
- Software and middleware developers and service providers
- Innovators in the mobile industry
The service entered must have been launched and commercially available prior to the closing deadline of the awards Wednesday 07th December 2011 at 5pm (GMT). Please provide evidence in your entry to support this such as launch date of the service, including details of countries or regions where the service is available.
Judging criteria:
Entries for the Best Mobile Infrastructure Technology category will be judged on the following main criteria:
- Factors that are truly unique or innovative about your service and/or the way it is delivered from the network
- Enhancement of existing value added services that a network can deliver
- Scalability of the solution and interoperability with all devices and customers on other networks where appropriate
- Techniques or functionality that make the service easy for subscribers to use
- From a network integration perspective, the degree to which the platform or solution can be quickly and efficiently deployed into the network
- The anticipated ROI for this new service or evidence of customer take up
- How this service uses capability within the mobile network
