Category 7: The 'Green Mobile Awards'

7b) Green Mobile Award

Sponsored by:

A.T. Kearney

Recognising that climate change has become one of the defining issues of our era, the GSMA announces the first 'Green Mobile Award’ for organisations that serve or are directly involved in the global mobile industry, and that are focused on the reduction of environmental impacts through eco-friendly, innovative policies, programmes and initiatives.

The 'Green Mobile' Award aims to highlight mobile industry resources and initiatives that promote low carbon economies, industry and lifestyles, such as improved energy efficiency, alternative energy sources, recycling, conservation and eco-friendly consumption.

Specifically, these could include:


  • Alternative energy sources i.e. wind & solar power
  • Procurement processes that lower equipment power requirements, or reduce the quantity of materials used, or substitute existing components with replaceable, longer lasting or even bio-degradable materials
  • System, network or other equipment with energy saving or emission reduction features
  • Recycling programmes for devices & equipment, i.e. 'take back' type programmes for used handsets & accessories
  • New mobile applications or products that reduce reliance on travel, monitor the environment or promote eco-friendly behaviours
  • The introduction of systems and processes that reduce consumption of valuable resources, such as fuel, paper, and electricity
  • Initiatives that engage employees, users or communities through awareness, and ultimately contribution to green programmes

Eligibility

This award is open to all organisations involved in serving the mobile industry around the world, including mobile operators, manufacturers and product/service/application providers in the mobile eco-system.

Judging criteria:

The judges will look for evidence of pro-activity and tangible progress in terms of eco-friendly policies, programmes and initiatives. Successful companies will be able to demonstrate well conceived, designed and successfully implemented environmentally friendly approaches that deliver quantifiable results.

We would like to see programmes that show genuine efforts toward environmentally sustainable business and ecologically friendly technologies, where entrants should be able to demonstrate:


  • Green policies and programmes in the areas of environment, employees, management, and product manufacturing or deployment
  • Defined targets that are measurable in terms of contributing to reduced carbon emissions
  • Sustainable commitment to continue to address environmental impacts
  • Evidence of how policies and programme have or can benefit mobile users, employees, communities and the general public

Specific entry form questions:


  • What is the name of your policy, programme or initiative? When was it launched or introduced? (1000 characters = approx 170 words)
  • Is this a joint entry? If so. Who are the partnering organisations?
  • What specific environment, employee, management, product manufacturing or deployment issues are addressed by your policy, programme or initiative? (1000 characters = approx 170 words)
  • How do these benefit users, stakeholders, employees, or the wider world? (1000 characters = approx 170 words)
  • How do you measure the success of your programme? How successful have you been to date in quantifiable terms? (1000 characters = approx 170 words)
  • What specific evidence would you highlight for your programme/initiative/policy or product, in terms of it contributing toward a greener economy, industry or community, or reducing carbon emissions? (1000 characters = approx 170 words)
  • What business benefits have you seen from your focus on environmental sustainability? (1000 characters = approx 170 words)
  • What plans do you have to expand and extend your policy/ programme/ initiative/product in the future? In what ways is your policy / programme/initiative/product sustainable? (1000 characters = approx 170 words)

For this category, expert members of the judging panel may have further questions, and therfore may contact entrants to seek clarification.