Best Mobile Technology Breakthrough | Global Mobile Awards

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6d) Best Mobile Technology Breakthrough

This category was a new addition for the 2009 Global Mobile Awards to recognise the very many technological advances our industry sees each year outside of the core network infrastructure and radio access (which have their own award – 6a Best Network Technology Advance).

It is aimed at recognising the tremendous diversity of the mobile eco-system as it continues to innovate and add new dimensions to the customer experience. The Best Mobile Technology Breakthrough award recognises the contribution that Mobile Operators, manufacturers, and suppliers make to increase mobile usage, expand the user experience, and help expand business opportunities. Examples of this are:

Support to handset enrichment such as new screen technology, browsers, operating systems, battery life extensions, usability
Support to multi language environments
Components and Chip Sets, semi conductors, used in network equipment, handsets/Devices or anywhere else in the mobile system
New hardware and form-factor breakthroughs or development in materials leading to lighter, cheaper, longer lasting products
Application of new sciences in the mobile eco-system

The judges will shortlist four to six entries in this category, with one winner announced at the world’s leading mobile communications event, the Mobile World Congress in Barcelona on Tuesday 16th February 2010.

Eligibility:

The category is open primarily to those organisations supporting the mobile industry as part of their wider business operations, such as chip set manufacturers or semi-conductor suppliers, consultants but is also open to conventional vendors to the mobile industry as well as mobile operators themselves.

Judging criteria

Entries can only be submitted for products that are commercially available. The product or service entered must have been launched prior to the closing deadline of the awards Monday 23rd November 2009 (5pm GMT) . The judges will be looking for answers to the question, "How does this new technology, radically transform, or extend the mobile industry? They will be looking particularly at the following:

In what demonstrable ways does your new technology enhance the end-use experience?
Is your new technology applicable to multiple markets on a global scale?
What are the innovative or unique features of your technology?
What will be the impact on the mobile industry of your new technology?
In addition, the judges will consider new or recent innovation incorporated in this product or service.

Entry Forms

In order to ensure a consistent approach for our judges, entries must be submitted using the Best Mobile Technology Breakthrough entry form . Entries not using the web based entry form will not be considered. All entries must be submitted by Monday 23rd November 2009 (5pm GMT).

Specific Entry Form Questions for this category:

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions (maximum text/character length for your answers also shown in brackets below):

What is the name of your product, accessory, application or service? (100 characters = approx 20 words)
Explain at high level what your entry does (1000 characters = approx 170 words)
Entries for this award category must be commercially available. Please provide evidence to support this, specifically launch date of product or service, regions covered and which operators offer your product or service. (500 characters = approx 80 words)
What is particularly innovative about your product or service? (500 characters = approx 80 words)
In what demonstrable ways does your technology enhance the mobile industry? (1000 characters = approx 170 words)
Are there any specific end-user benefits delivered thanks to your technology initiative? (1000 characters = approx 170 words)
Is your new technology able to be used in multiple markets globally? (500 characters = approx 80 words)

Please note: Use URLs when they are specific/ relevant to the category and will help judges further understand your entry, but due to the number of entries received, judges will not have time to surf company websites looking for further information on the entered product/service or initiative.