Green Mobile Award for Best Green Programme, Product or Initiative | Global Mobile Awards

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5b) Green Mobile Award for Best Green Programme, Product or Initiative

The 'Green Mobile Award' category is for mobile industry organisations that are focused on the reduction of environmental impacts through eco-friendly, innovative policies, products, programmes or initiatives, as well as organisations outside of the industry that utilise the mobile platform to communicate, innovate or drive eco-friendly programmes, services and initiatives.

The 'Green Mobile Award' aims to highlight the role that mobile can play in the development of low carbon economies, industries and lifestyles, such as improved energy efficiency, alternative energy sources, recycling, conservation, travel, manufacturing and logistics cost reduction and eco-friendly consumption.

Specifically, these could include:

Alternative energy sources i.e. wind & solar power
Procurement processes that lower equipment power requirements, or reduce the quantity of materials used, or substitute existing components with replaceable, longer lasting or even bio-degradable materials
The manufacturing of system, network, charging or other equipment with energy saving or emission reduction features
Recycling programmes for devices & equipment, i.e. 'take back' type programmes for used handsets & accessories
New mobile applications or products that reduce reliance on travel, monitor the environment or promote eco-friendly behaviours
The introduction of systems and processes that reduce consumption of valuable resources, such as fuel, paper, and electricity
Initiatives that engage employees, users or communities through awareness, and ultimately contribution to green programmes

Please note: Mobile operators specifically deploying green networks, through the use of alternative energy base stations or energy reduction programmes in their networks should enter category 5c) the Green Networks Award (link to category). Vendors/manufacturers and others suppliers of such ‘green’ infrastructure or network equipment should enter this, the Green Mobile Award.

The judges will shortlist four to six entries in this category, with one winner announced at the world’s leading mobile communications event, the Mobile World Congress in Barcelona on Tuesday 16th February 2010.

The entered programme, product or initiative must have been launched or available in at least one market prior to the deadline for the closing of the awards, Monday 23rd November 23rd 2009.

Eligibility:

This award is open to all organisations that either serve the mobile industry around the world, including mobile operators (for all other initiatives, products and services than green network deployments – see category 5c Green Networks, manufacturers and product/ service/ application providers in the mobile eco-system or those outside the industry that demonstrate use of the mobile platform as an integral part of their eco-friendly policies, programmes and initiatives.

All entries must be submitted by Monday 23rd November 2009 (5pm GMT)

Judging criteria

The judges will look for evidence of pro-activity and tangible progress in terms of eco-friendly policies, programmes and initiatives. Successful companies will be able to demonstrate well conceived, designed and successfully implemented environmentally friendly approaches that deliver quantifiable results.

They will be looking for entries that show genuine efforts toward environmentally sustainable business and ecologically friendly technologies, where entrants should be able to demonstrate:

Green policies and programmes in the areas of environment, employees, management, and product manufacturing or deployment
Defined targets that are measurable in terms of contributing to reduced carbon emissions
Sustainable commitment to continue to address environmental impacts
Evidence of how policies and programme have or can benefit mobile users, employees, communities and the general public

Specific Entry Form Questions for this category:

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions (maximum text/character length for your answers also shown in brackets below):

What is the name of your policy, programme or initiative? When was it launched or introduced? (1000 characters = approx 170 words)
Is this a joint entry? If so. Who are the partnering organisations? (100 characters = approx 20 words)
What specific environment, employee, management, product manufacturing or deployment issues are addressed by your policy, programme or initiative? (1000 characters = approx 170 words)
How do these benefit users, stakeholders, employees, or the wider world? (1000 characters = approx 170 words)
How do you measure the success of your programme? How successful have you been to date in quantifiable terms? (1000 characters = approx 170 words)
What specific evidence would you highlight for your programme/initiative/policy or product, in terms of it contributing toward a greener economy, industry or community, or reducing carbon emissions? (1000 characters = approx 170 words)
What business benefits have you seen from your focus on environmental sustainability? (1000 characters = approx 170 words)
What plans do you have to expand and extend your policy/ programme/ initiative/product in the future? In what ways is your policy / programme/initiative/product sustainable? (1000 characters = approx 170 words)

Please note: Use URLs when they are specific/ relevant to the category and will help judges further understand your entry, but due to the number of entries received, judges will not have time to surf company websites looking for further information on the entered product/service or initiative.