Best Mobile Money Service | Global Mobile Awards

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3c) Best Mobile Money Service

The evolution of mobile payment, transfer, banking and a host of innovative ‘cashless’ mobile services are well under way in many markets around the world today. From mobile ticketing, parking and bill payment, to banking and remittance services, the opportunities for the financial service industry, in partnership with the mobile industry and an emerging eco-system are limitless, as are the benefits of convenience and value for users.

The Best Mobile Money Service award aims to recognise and reflect the rapid emergence of this new sector – in all its varied forms.

Please Note: For mobile money transfer and banking services targeted at low income groups, please see category 4b) The Mobile Money for the Unbanked Award

The judges will shortlist four to six entries in this category, with one winner announced at the world’s leading mobile communications event, the Mobile World Congress in Barcelona on Tuesday 16th February 2010.

Eligibility:

Entry is open to all players in the 'mobile money' eco-system as below, and all participating organisations that are developing a wide range of advanced mobile commerce, payment & financial services on the mobile platform.

Entry is open to:

Mobile Network Operators
Banking organisations
Credit/Debit Solutions Organisations
Retail and other Commercial Organisations
Financial Application Developers
Mobile Device and Point of Sale/Terminal Manufacturers
Entries that have been developed as a result of partnerships between Operators & financial institutions are welcomed as joint entries.

The service entered must have been launched and commercially available prior to the closing deadline of the awards Monday 23rd November 2009 (5pm GMT). Please provide evidence to support this such as launch date of the service, including details of countries or regions where the service is available.

Judging criteria

Entries for the Best Mobile Money category will be judged on the following main criteria:

Entry provides a seamless, simple to understand and use mobile based commerce experience for users
The product or service is reliable, consistent and provides value to the user
The product or service entered is available in at least one mobile market today
Judges will expect to see evidence of user take up
The service is new or innovative and different from other similar services deployed in the market today
Judges will be looking for entries that demonstrate best financial practice in the areas of quality and regulation – conforming to appropriate standards and regulatory codes of practice
Products and services that can contribute to top line growth and economic development

Entry forms, supporting materials & formats:

All entries must be submitted by Monday 23 November 2009 (5pm GMT).

In order to ensure a consistent approach for our judges, entries must be submitted using the Best Mobile Money Service entry form . Entries not using the web based entry form will not be considered.

Please also provide ONE website URL where specific information regarding your product or service can be found.

An additional upload facility will be provided via a link in your confirmation email once your entry has been submitted. You will have the ability to upload 3 additional files to accompany your entry up to a maximum file size of 10MB each.

Other formats will be considered upon request to upload@globalmobileawards.com

Specific Entry Form Questions for this category:

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions (maximum text/character length for your answers also shown in brackets below):

What is the brand name of your Mobile Money product or service? (i.e. the entry) (100 characters = approx 20 words)
Is this a joint entry? If so who are the partnering organisations? (100 characters = approx 20 words)
Please describe as simply as possible, the nature of the product or service and the user proposition i.e. how does the service work? Please describe it as accurately as possible (1000 characters = approx 170 words)
Is your product or service commercially available in the market today? If so, which markets? When was the service launched, and how many active customers do you have today? (1000 characters = approx 170 words)
What are the key, unique benefits for mobile users? How is it seamless, simple and reliable for users? (1000 characters = approx 170 words)
Please describe what is unique, new or innovative about your product or service? (1000 characters = approx 170 words)
Please give additional information to support your entry. For example, why is it good value for customers and, specifically, what evidence is there that a large user following has been established (1000 characters = approx 170 words)
Please provide any other information that you feel necessary to support the strength of your entry i.e. how does it conform to best regulatory practice, what quality of service measurements are in place, what international standards and regulatory codes does it comply with? (1000 characters = approx 170 words) )

Please note: Use URLs when they are specific/ relevant to the category and will help judges further understand your entry, but due to the number of entries received, judges will not have time to surf company websites looking for further information on the entered product/service or initiative.