Best Mobile Internet Service | Global Mobile Awards

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3b) Best Mobile Internet Service

The Best Mobile Internet Service category aims to highlight the wealth of services that enable users to access the Internet using mobile devices, including application store offerings, mobile search engines, social & business networking, messaging services, E-Learning, location based services, news, information, commerce, content sharing portals and more.

(Please note: Specific Mobile Advertising, Music and Game related services should be entered into relevant Mobile Entertainment or Mobile Advertising categories (Categories 1 and 2), such as Best Mobile Game, Best Mobile Music and Best Mobile Advertising awards. This category (3b, Best Mobile Internet Service) is for services delivered to mobile users, therefore all enabling technologies and delivery platforms that underpin the services should be entered in Category 6b, Best Service Delivery Platform).

The judges will shortlist four to six entries in this category, with one winner announced at the world’s leading mobile communications event, the Mobile World Congress in Barcelona on Tuesday 16th February 2010.

Eligibility:

This award is open to all organisations involved in serving markets with mobile internet services, including mobile operators, content and brand owners and Internet/application developers in the mobile eco-system. The Mobile Internet service entered must have been launched and commercially available prior to the closing deadline of the awards, Monday 23rd November 2009 (5pm GMT).

Mobile operators
Internet service providers and portal developers
Content owners & providers such as retailers and service providers
Internet developers and aggregators
Media organisations
Internet/application developers
Vendors

Judging criteria

The judges will be looking at how well entries meet the key criteria, as follows:

How well has the service met the stated objectives?
How easy is it to use? (focus on the user experience rather than the user interface alone)
How the entry demonstrates creative, compelling networking, messaging, news, information commerce, search or other Internet features relative to the mobile platform
Innovation in terms of technical, marketing, features design and usability
Brand appeal
Use of Web 2.0 technologies and applications
How viral is the service?
Responsible approaches to protecting users from unwanted, obtrusive or offensive content
Evidence of user take up

Entry forms, supporting materials & formats:

All entries must be submitted by Monday 23 November 2009 (5pm GMT).

In order to ensure a consistent approach for our judges, entries must be submitted using the Best Mobile Internet Service entry form . Entries not using the web based entry form will not be considered.

In addition to completing the online entry form, it is strongly recommended that you submit an illustration or demonstration of your service/URL so that our judges can see your submitted entry either online or downloaded to a mobile device. You can do this in the following ways:

Provide a website link, or URL of your demo:

Upload screen shots. An upload facility will be provided via a link in your confirmation email once your entry has been submitted. You will have the ability to upload a maximum of 3 files to accompany your entry up to a maximum file size of 10MB each. Files can be either a .jpeg (for pictures), .mpeg (for video) or .ppt for powerpoint. Other formats will be considered upon request to upload@globalmobileawards.com

Specific Entry Form Questions for this category:

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions (maximum text/character length for your answers also shown in brackets below):

What is the brand name of your Mobile Internet service? (i.e. the entry)
If this is a joint entry please list the partnering organisations (100 characters = approx 20 words)
Which markets or regions is the service available in today and when was it first launched? (500 characters = 80 words)
Please provide a specific URL for your service. (100 characters = approx 20 words)
Please describe as simply as possible, the nature of the service and the user proposition i.e. how does the service work? Include here the user experience (1000 characters = approx 170 words)
How does your entry demonstrate a creative, compelling Internet service relative to the mobile platform? (1000 characters = approx 170 words)
Please explain what is Innovative in terms of breakthrough appeal, marketing or user interfaces i.e. use of web 2.0 technologies and applications? (1000 characters = approx 170 words)
Are users protected from unwanted, obtrusive or offensive content? How is this service monitored to ensure best regulatory practice? (1000 characters = approx 170 words)
Please provide evidence of user take up, or income achieved from the service since the launch period against objectives? (1000 characters = approx 170 words)

Please note: Use URLs when they are specific/ relevant to the category and will help judges further understand your entry, but due to the number of entries received, judges will not have time to surf company websites looking for further information on the entered product/service or initiative.