Category 2: Best Mobile Services
2a) Best Mobile Enterprise Product or Service
About this category:
Mobile communications have one of the most indispensable productivity tools for business, helping to deliver efficiency, effectiveness and a winning edge; among other qualities that help define the world's most successful enterprises.
On-demand access to people and information makes for prompt decisions and speeds up the time it takes to perform processes and tasks. Businesses that use enterprise mobility most effectively can be among the first to respond to customers, first to get products to market, act on opportunities or recover from threats and challenges.
The Best Mobile Enterprise Product or Service award will be presented to the mobile company judged to have introduced the best mobile applications and services in at least one or more markets, with products or services that have helped corporate or enterprise mobile users to work smarter and "do business better".
The judges will shortlist five entries in this category, with one winner announced at the GSMA's Global Mobile Awards Gala Dinner at the Mobile World Congress in Barcelona on the evening of 17th February 2009.
Eligibility:
This category is open to companies and organisations that develop or deliver mobile enterprise products and services. These may include:
- Mobile Network Operators
- Application developers
- Vendors
- Content providers
- System integrators
- Corporate content providers and portal developers
Judging criteria
Entries can only be submitted for products that are commercially available. The product or service entered must have been launched after December 1st 2007 or will be launched before the closing date of the Global Mobile Awards of (5pm GMT) November 28th 2008.
Entries will be judged on the following main criteria:
- How easy is it to use?
- What are the benefits to users and enterprises?
- Ease of implementation
- International applicability
- Value for money
- Evidence of customer satisfaction e.g. testimonials
Entry Process and Formats:
In order to ensure a consistent approach for our judges, entries must be submitted using the Best Mobile Enterprise Service entry form. Entries not using the web based entry form will not be considered. All entries must be submitted by 5pm GMT on 28th November 2008.
Specific Entry Form Questions for this category:
On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions (maximum text/character length for your answers also shown in brackets below):
- What is the brand name of your entered product or service?
- Is this a joint entry? If so. Who are the partnering organisations?
- Entries for this award category must be commercially available IN AT LEAST ONE market. Please provide evidence to support this such as launch date of service or content, including details of countries/ regions where the product/service is available and, specifically, which operators or devices offer your product/service. (500 characters = approx 80 words)
- Please describe the nature of your service, and the unique selling proposition? (1000 characters = approx 170 words)
- How does your product or service help people to work smarter, and businesses to perform better? e.g. does it provide easier access to critical information for people on the move, does it enhance customer service response times etc.? (1000 characters = approx 170 words)
- What features/products specifically make your product or service easy to use and implement? (1000 characters = approx 170 words)
- Is this product or service deployed internationally/ across borders? (1000 characters = approx 170 words)
- What return on their investment have customers typically enjoyed from this product or service? Please highlight in particular financial benefits (if available) as well as operational benefits. (1000 characters = approx 170 words)
- Optional section: Please give any customer testimonials to support your entry including the name of the customer and their company name. (800 characters = approx 170 words)
Please note: Use URLs when they are specific/ relevant to the category and will help judges further understand your entry, but due to the number of entries received, judges will not have time to surf company websites looking for further information on the entered product/service or initiative.