Best Mobile TV or Video Service | Global Mobile Awards

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1a) Best Mobile TV or Video Service

From live TV programming and video on demand to user generated content and multimedia services, the convergence of the media, mobile and consumer electronics industries in tandem with user demand for dynamic content is gathering momentum.

This category aims to highlight developments from the world of Mobile TV and Video services, showcasing live, streaming or video on demand content over Mobile Broadband/HSPA networks or new Mobile TV access technologies, such as Digital Video broadcasting Handheld (DVB-H), Digital Multimedia broadcasting (DMB).

The judges will shortlist four to six entries in this category, with one winner announced at the world’s leading mobile communications event, the Mobile World Congress in Barcelona on Tuesday 16th February 2010.

Eligibility:

This category is open to the global ecosystem of content providers, broadcasters, production companies, application developers and aggregators and mobile network operators that serve mobile users with dynamic TV or Video services.

Entries can only be submitted for Mobile TV or Video Services that are commercially available i.e. the service entered must have been launched and commercially available prior to the closing deadline of the awards Monday 23rd November 2009 (5pm GMT). Please provide evidence to support this such as launch date of the content/ service, including details of countries or regions where the service is available, together with reviews and statistical evidence of market success or take up.

Judging criteria:

Judges in this category will be looking for a mix of the right ingredients that in their opinion have made, or will make for successful Mobile TV or Video services by providing mobile users with an engaging, compelling viewing experience. They will be looking for services that:

Deliver compelling/engaging/sticky content
Are supported by suitable handsets, with hi-resolution screens, picture quality and easy navigation
Provide affordable content packages with innovative bundling
Are market appealing
Are backed by marketing & promotional efforts and campaigns
Can demonstrate evidence of user engagement
Demonstrate synergies and support for existing mobile eco system

Entry forms, supporting materials & formats:

All entries must be submitted by Monday 23rd November 2009 (5pm GMT).

In order to ensure a consistent approach for our judges, entries must be submitted using the Category 1c) Best Mobile TV or Video Service entry form .

Entrants are invited to submit supporting materials illustrating their specific service/content. An additional upload facility will be provided via a link in your confirmation email once your entry has been submitted. You have the opportunity to upload URLs or multimedia files, these can be either a .jpeg (for pictures), mpeg (for video) formats. You will have the ability to upload 3 additional files to accompany your entry up to a maximum file size of 10MB each. Other formats will be considered upon request to upload@globalmobileawards.com

Specific Entry Form Questions:

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions (maximum text/character length for your answers also shown in brackets below):

What is the brand name of your MobileTV or Video Service? (100 characters = approx 20 words)
Is this a joint entry? If so. Who are the partnering organisations? (100 characters = approx 20 words)
When was the service launched and in which markets? (100 characters = approx 20 words )
How many active users have you engaged since the service was launched? (1000 characters = Approx 170 words)
In what ways does it deliver compelling/engaging content for users? (1000 characters = Approx 170 words)
Which handsets are compatible with the service? (1000 characters = Approx 170 words)
In what ways is it simple to use and easy to navigate for users? (1000 characters = Approx 170 words)
Please provide full details of cost to connect to the service for user, including details of bundled content packages available? (1000 characters = Approx 170 words)
In summary what makes your TV or Video service market appealing? What has made/or will make users switch on, and stay tuned? (1000 characters = Approx 170 words)
What efforts has your organisation made to market & promote the service, i.e. what promotional spend has been deployed, and what forms of marketing have been utilised, to what effect? (1000 characters = Approx 170 words)

Please note: Use URLs when they are specific/ relevant to the category and will help judges further understand your entry, but due to the number of entries received, judges will not have time to surf company websites looking for further information.