Announcing the Winners 2011

Category 1 – Global Mobile App Awards
App of the Year on the Apple Platform
Rovio / Clickgamer/Chillingo for Angry Birds
App of the Year on the BlackBerry® App World Platform
Research In Motion for BlackBerry Messenger
App of the Year on the Android Platform
Google for Google Maps
App of the Year on the Nokia Platform
Herocraft & InnerActive for Zum Zum
Best Mobile App
Rovio / Clickgamer/Chillingo for Angry Birds
Category 2 – Mobile Advertising & Marketing
Best Mobile Advertising & Marketing Campaign
Mobilera – Outeractive for Unilever Cornetto Multiplayer Interactive Wall Projection Mapping Game
Category 3 – Best Mobile Business & Enterprise
Best Mobile Enterprise Product or Solution
Antenna for Antenna Mobility Platform (AMP)
Best Mobile Money Product or Solution
Airtel Africa, MasterCard Worldwide and Standard Chartered Bank for Airtel Card
Category 4 – Social & Economic Development
Best use of Mobile for Social & Economic Development
Ericsson and Flexenclosure for Ericsson Community Power
Best Mobile Money for the Unbanked Service
Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and Roshan Ltd for M-PESA
Best Product, Initiative or Service for Underserved Segment
BBC World Service Trust for BBC Janala
Category 5 – Mobile Innovation
Best M-Health Innovation
Mobisante Inc for MobiUS
Best Mobile Learning Innovation
Urban Planet Mobile and PT Telkomsel for Urban English, Mobile English Learning Initiative
Best Mobile Innovation for Utilities
EDMI and Sierra Wireless for EDMI EWM100 Advanced GSM/GPRS Modem for Smart Metering Applications
Best Mobile Innovation for Automotive & Transport
Nissan Motor, AT&T, NTT DOCOMO, and Telenor Connexion for ICT for Electric Vehicles
Best Embedded Mobile Device (Non-Handsets)
AT&T and VITALITY, Inc for AT&T-connected Vitality GlowCaps
Category 6 – Green Mobile Award
Green Mobile Award for Best Green Product/Service or Performance
Bharti Infratel for GreenTowers P7 Project
Category 7 – Best Mobile Devices
Best Mobile Device
Apple for iPhone 4
Device Manufacturer of the Year
HTC
Category 8 – Best Technology
Best Mobile Broadband Technology
Ruckus Wireless for Ruckus Mobile Wi-Fi Gateway System
Best Mobile Technology for Emerging Markets
Orange for Orange solar base station programme
Best Technology Breakthrough
Seven Networks for SEVEN Open Channel
Best Customer Care & CRM
Airtel Africa and Tango Telecom for Tango Telecom’s ‘Dynamic Pricing Service’
Category 9 – Outstanding Achievement Awards
GSMA Chairman’s Award
Dr. Wang Jianzhou, Chairman, China Mobile
Government Leadership Award
Government of Afghanistan

App of the Year on the Apple Platform

Rovio/Clickgamer/Chillingo – Angry Birds

Angry Birds puts you in charge of a quirky flock of birds, who go on an intense assault on the hungry green pigs who have stolen their eggs. In the game, you use a slingshot to send the Angry Birds smashing into the pigs and their puzzling constructions. The exciting physics-based gameplay combines the special powers of the Angry Birds with skill, logic and brute force. In 2010, the game was downloaded over 50 million times on iOS, Android, Symbian^3, Palm WebOS and Maemo devices.

Citation:

“This is the 50 million plus-selling app that catapulted the benchmark for mobile gaming higher than ever, it is innovative too in terms of in-application monetisation.”

Angry Birds

App of the Year on the BlackBerry® App World Platform

Research In Motion – BlackBerry Messenger

BlackBerry Messenger is a real-time, instant messenger application to keep people connected with friends, family and colleagues on the go. BlackBerry Messenger (BBM) delivers a rich media experience and enables users to not communicate in real-time and share photos, music, appointments and tasks – both one-to-one or with groups of contacts. BBM is ‘a Super App’ as it tightly integrates with core BlackBerry functionality for a seamless user experience, making it quick and easy for users to add and share contacts to their messenger list. BBM is highly accessible as it has been preinstalled onto every device and is free and ready to use. BBM appeals to consumer and business users alike as it makes communication, free, easy and instant.

Citation:

“The benchmark for real-time, mobile instant messaging application that offers deep integration with the phone’s address book and media gallery.”

Blackberry Messenger

App of the Year on the Android Platform

Google – Google Maps

Use Google Maps on your phone and never carry a paper map again. Google Maps features include Navigation, Places, Latitude, and now lets you explore the world with new 3D interactions and offline reliability.

With Navigation, turn your phone into a free, voice-guided GPS navigation system with Google search, traffic, and more.

With Places, you can find nearby places, rate them while you’re there, and get recommendations to discover new places.

With Latitude, see where your friends are right now.

Citation:

“This has been one of the most frequently updated applications on the market, and the latest iteration has made it simply one of the best mobile apps out there today”.

Google

App of the Year on the Nokia Platform

Herocraft & InnerActive – Zum Zum

Zum-zum boasts captivating game-play, attractive graphics and simple rules. You should have time to destroy a chain of multi-coloured balls creating lines which contain at least 3 pieces of the same colour before the scarab who is a pyramid’s guardian takes a chain away to his lair. Travelling across the ancient pyramid you will play 35 maze-levels, solve the riddle of a magical artefact and have great deal of fun! Mysteries of vanished civilizations, endless chains of multi-coloured balls, redeeming bonuses, several game modes and dozens of diverse levels. Zum-zum is an adrenaline fuelled non-stop riot.

Citation:

“Boasting captivating game-play, attractive graphics and simple rules. Ranked the number one game in Ovi Store in 2010, generating over six million game plays per month at its height”

Herocraft & InerActive

Best Mobile App

Rovio / Clickgamer/Chillingo – Angry Birds

Angry Birds puts you in charge of a quirky flock of birds, who go on an intense assault on the hungry green pigs who have stolen their eggs. In the game, you use a slingshot to send the Angry Birds smashing into the pigs and their puzzling constructions. The exciting physics-based gameplay combines the special powers of the Angry Birds with skill, logic and brute force. In 2010, the game was downloaded over 50 million times on iOS, Android, Symbian^3, Palm WebOS and Maemo devices.

Judges’ comments:

This is an application that is simple, intuitive, incredibly addictive, and perfect for “snacking” consumption. It has underlined the importance of the applications market, and helped raise the credibility of small independent developers outside the mainstream.

Angry Birds

Best Mobile Advertising & Marketing Campaign

Mobilera – Outeractive – Unilever Cornetto Multiplayer Interactive Wall Projection Mapping Game

An architechtural projection mapping game was created on a large wall of a building on Istiklal Avenue. End users played the interactive game using the IVR technology by pressing the keys of their mobile phones as they were joysticks. This is an all-operator and multiplayer game with a instant win in the end. Five players at a time could be able to play the game since it was a multiplayer experience. The game was constructed as a Cornetto branded Labyrinth game and those who collected 3 ice creams within 45 seconds received an SMS with a unique code in the end. Winners collected their free ice cream from the Cornetto stands by redeeming the codes.

Judges’ comments:

An innovative demonstration of brand promotion – with good customer interaction – accomplished on feature phones, giving it a broad reach. The element of fun adds value and catalyses interest.

Mobilera

Best Mobile Enterprise Product or Solution

Antenna – Antenna Mobility Platform (AMP)

Antenna enables business transformation and consumer engagement through intelligently designed mobile applications and access to mobile content from any mobile device, anywhere. Antenna provides a complete mobility solution for enterprises and carriers – from mobile Web to native apps – and supports all mobile devices from smartphones to tablets through to low-end feature phones. Only Antenna apps are backed by the most advanced enterprise-class mobile platform that makes all the hard stuff like security, integration, performance, scalability and management look easy (even though it’s not). Millions of people love to use Antenna apps every day. That’s why leading Global 2000 companies rely on Antenna to be their trusted mobility partner. Founded in 1998, Antenna is headquartered in Jersey City, N.J., with offices around the world. Visit www.antennasoftware.com and follow @AntennaSoftware on Twitter.

Judges’ comments:

Bringing consumer type apps to work for enterprise users and their customers is an important new area of development. This forward thinking capability really enhances the effectiveness of enterprise users and their transactions with customers and suppliers.

Antenna

Best Mobile Money Product or Solution

Airtel Africa, MasterCard Worldwide and Standard Chartered Bank – Airtel Card

“Airtel Card” revolutionized Mobile Money industry by transforming mobile wallets into the open ecosystem enabling unbanked, under-banked and fully banked Airtel Money customers to conduct on-line shopping on any WEB site which accepts MasterCard in secure and convenient way through utilization single-use virtual debit cards.

Using simple to use, local language adapted SIM card menu, Customer requests a single-use debit card number with predefined limit issued against his Airtel Money account. Platform generated and sends SMS to the customer with a singleuse debit card number issued by Standard Chartered Bank. To complete the transaction customer enters received debit card information at the check-out section of the WEB site.

Judges’ comments:

Provides a developed-world service to the developing world with great use of existing and readily accessible technologies (such as MasterCard’s network) to open up commerce and banking to the unbanked and underbanked.

Airtel Card

Best use of Mobile for Social & Economic Development

Ericsson and Flexenclosure – Ericsson Community Power

Community Power aims to provide electricity to people, institutions and communities that are disconnected from the national power grid by making available the excess energy generated by an operator’s BTS site. The excess power can be purchased by subscribers using their mobile handsets and distributed via traditional power-outlets or to fixed appliances such as water pumps, streetlights or anti-venom fridges. On larger deployments entire buildings, such as clinics or schools could be electrified. This is concept particularly attractive when the power is generated by renewable energy sources such as wind and solar.

Judges’ comments:

Great use of a transformative technology, to give back to communities and improve their lives at no cost to them, whilst safeguarding the mobile operator’s infrastructure.

Ericsson and Flexenclosure

Best Mobile Money for the Unbanked Service

Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and Roshan Ltd – M-PESA

In 2010 Vodafone’s M-PESA mobile money transfer product doubled its customer numbers to 20 million, and doubled the number of deployments, adding South Africa, Fiji and Qatar to the roster of live markets. Across all markets M-PESA customers transfer over half a billion US$ per month.

Confirming the platform’s reputation for innovation, 2010 saw the launch of a savings account linked to M-PESA, which had 600,000 new bank accounts opened in just 4 months, a mobile to mobile international remittance channel from Qatar and the long awaited deployment of mobile money transfer to the Indian market, in partnership with HDFC bank.”

Judges’ comments:

The success story continues. This solution is enhanced further with the addition of new features and territories. It is winning ground in a way seldom seen in the mobile industry and is a true and sustained success story.

Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and Roshan Ltd

Best Product, Initiative or Service for Underserved Segments

BBC World Service Trust – BBC Janala

In Bangladesh, English is considered a vital tool to get a better job and access the global economy. Yet it is the most failed examination at school and adult learning courses are prohibitively expensive.

BBC Janala (‘Window’) offers everybody the opportunity to learn English using their mobile phone. Launched in autumn 2009, in partnership with Bangladesh’s 6 mobile operators, the service has proved both affordable and popular with over 3 million users.

Combining m-Learning with TV, web and print, BBC Janala forms part of Bangladesh’s ‘English in Action’ initiative, developed with the support of the UK’s Department for International Development.

Judges’ comments:

A mobile education programme (teaching English) integrated with content online, on TV and in print, focused on those living on less than $2 a day. Lessons are downloadable, or provided on demand (at a quarter of the standard charge). A truly great product.

BBC Janala

Best M-Health Innovation

Mobisante Inc – MobiUS

Mobisante is building the world’s first ultrasound imaging system MobiUS, based on smart phones and Internet Cloud services. MobiUS systems are affordable, accessible, connected, and mobile and can be used by mid-level health care professionals to improve maternal and fetal health around the world. MobiUS systems can also be used in emergency medicine as well as general medicine to screen for common conditions. These systems are poised to democratize ultrasound imaging by dramatically reducing the cost of imaging, by simplifying the user interaction, and by embedding cellular and Wi-Fi connectivity to allow data sharing for remote diagnosis or second opinion.

Judges’ comments:

A highly innovative product, which has the potential to make a very real difference in healthcare to many disadvantaged groups. $1 a scan – amazing ability for this solution to reduce the cost of ultrasounds. This product has taken the best of mobile and made it into a life saving device.

Mobisante Inc

Best Mobile Learning Innovation

Urban Planet Mobile and PT Telkomsel – Urban English, Mobile English Learning Initiative

Urban Planet Mobile provides audio English language lessons to the 94+ million PT Telkomsel subscribers in Indonesia via SMS. These English lessons have been developed specifically for mobile delivery and are capable of reaching 860 of handsets. Each lesson is sent as an embedded audio link that downloads as a ringtone, providing the opportunity for subscribers to daily hear English spoken by a native speaker. Because these lessons are priced affordably for the market and available to virtually every person, subscribers study anytime, anywhere. Within 3 months of launch, an astonishing 70,000 plus Indonesian’s subscribed to the service.

Judges’ comments:

A simple, genial yet exciting innovation; based on sound business models to reach the underserved markets.

Urban Planet Mobile

Best Mobile Innovation for Utilities

EDMI and Sierra Wireless – EDMI EWM100 Advanced GSM/GPRS Modem

EDMI’s EWM100 is an industrial-grade solution designed specifically for smart metering applications. A plug-and-play platform, the EWM100 encompasses all of the intelligence necessary to gather power consumption information, encrypt data, communicate with back-end servers, identify potential wireless security threats, and even respond to network problems. The EWM100 can be integrated into a broad range of meters, allowing EDMI to deploy smart metering infrastructures for utilities worldwide. The Sierra Wireless module embedded within the EWM100 modem provides secure, robust, real-time GSM/GPRS connectivity between a utility’s operations center and individual power meters in the field.

Judges’ comments:

A fantastic product concentrating on solving the issues presented to utilities in gathering meter data using wireless technology.

Highly Commended

Logica for Logica Charge Point interactive Management System (CiMS)

This type of solution is essential to the development and customer acceptance of the electric vehicle. A truly innovative solution. This product could well set the agenda for how electric vehicles interact with the electric grid.

EDMI and Sierra Wireless

Best Mobile Innovation for Automotive & Transport

Nissan Motor, AT&T, NTT DOCOMO, and Telenor Connexion for – ICT Electric Vehicles

With the ICT system car owners are connected at all times to the data and information they need, thereby experiencing greater convenience, comfort and security. Unique features include EV usage history, battery state monitoring and air conditioning remote control. Owners can access the system website via their mobile phones, smart phones and PCs. Not only does this innovative service deliver a comfortable in-car experience, it is also important to realize a low-carbon society in the future.

Judges’ comments:

A truly innovative solution using smartphones for remote control and diagnostics for electric vehicles, allowing drivers to monitor and reduce energy consumption and CO2 emissions. The ability for drivers to compare performance characteristics with other drivers is highly relevant, adding a social dimension to the solution. It sets the standard for others to follow.

Nissan Motor, AT&T, NTT DOCOMO, and Telenor Connexion

Best Embedded Mobile Device (Non-Handsets)

AT&T and VITALITY, Inc – AT&T-connected Vitality GlowCaps

AT&T-connected GlowCaps fit on standard prescription bottles and use light, sound, phone call or text message reminders so patients don’t miss a dose. Each time the pill bottle is opened adherence data is recorded and securely relayed to Vitality over AT&T’s wireless network. This daily information is used to compile periodic progress reports that are sent to patients, caregivers, doctors and family members to motivate healthy behavior. Using wireless technology, GlowCaps help patients take medications regularly, provide peace of mind for loved ones, and solve the billion-dollar adherence problem for pharmaceutical companies, retail pharmacies and healthcare providers.

Judges’ comments:

This is a clever and interesting product that solves a genuine problem – one that can affect anyone, anywhere. Well thought through, the GlowCaps proposition presents a new business model offering global potential for the m-health market.

AT&T and VITALITY, Inc

Green Mobile Award for Best Green Product/Service or Performance

Bharti Infratel – GreenTowers P7 Project

The GreenTowers P7 Project is a pioneering initiative towards excellence in energy efficiency & successful deployment of green energy technologies. This ground-breaking initiative was introduced in 2009, in India, with the endeavour of covering over 2000 telecom tower sites located in the rural areas, that have limited or no grid power. The project aims towards adopting cleaner technologies for power generation at telecom tower sites, to sustain and operate the telecom infrastructure in rural or tough terrain regions. These areas typically see limited or no grid power, and are thus reliant on diesel generators as its primary source of power. The initiative not only provides compelling fossil fuel savings, but also helps mitigating green house gas emissions.

Judges’ comments:

A great effort, one of the largest green power initiatives for mobile towers anywhere, helping prove the viability of green energy technologies on a large commercial scale.

Bharti Infratel

Best Mobile Device

Apple – iPhone 4

More than thirty years after it was founded on 1 April 1976, Apple Computer has grown from a tiny start-up to a household name and cultural icon. In January 2007, Apple revealed its first mobile phone, the iPhone, a convergence of an Internet-enabled smartphone and iPod. On June 8, 2009, the iPhone 3GS was announced, providing an incremental update to the device including faster internal components, support for faster 3G speeds, video recording capability, and voice control. On June 7, 2010, the iPhone 4 was announced, which Apple says is its “‘biggest leap we’ve taken” since the original iPhone. The phone includes an all-new design, 960×640 display, Apple’s A4 processor, a gyroscope for enhanced gaming, 5MP camera with LED flash, front-facing VGA camera and FaceTime video calling. By the end of fiscal year 2010, a total of 73.5 million iPhones (including the iPhone, iPhone 3Gs and iPhone 4) have been sold.

Judges’ comments:

Great screen, sharp design, fantastic materials, and phenomenal ecosystem for app developers. In a tight race, the iPhone 4 built on the success of its predecessors to set the pace for smart phones.

iPhone

Device Manufacturer of the Year

HTC

HTC is the world’s leading designer of Windows Phone® and Android-based smartphones. Conceived through a people-centric approach to innovation, HTC’s award-winning devices simplify the way consumers communicate with the people in their lives and access important information on the move.

HTC strives to do great things in a humble way, with the belief that the best things in life can only be experienced, not explained. Every product is based on HTC’s unique HTC Sense design philosophy, which aims to make things as simple as possible and deliver experiences that surprise and delight mobile users every day.

Judges’ comments:

This company has built its market presence from nowhere, with fresh branding and marketing and a strong portfolio of devices across many platforms. In particular, it has proven an exceptionally popular and enduring phone manufacturer. With great communication and good customer service, this is a well-deserved award.

Highly Commended

The HTC Desire set the bar for Android phones across much of the world in 2010. Packed with great features, this is an enduring product that has performed consistently well.

HTC

Best Mobile Broadband Technology

Ruckus Wireless – Ruckus Mobile Wi-Fi Gateway System

The Ruckus Wireless Services Gateway (WSG) is the first of a new category of Mobile Wi-Fi Gateway products specifically purposed to help mobile operators cleanly integrate advanced Wi-Fi into their existing 3G and future 4G infrastructures – providing immediate relief to capacity, coverage and backhaul pressures caused by the explosion of the mobile Internet data traffic on cellular networks. The Ruckus WSG is the first to combine patented Smart Wi-Fi radio access and Smart Mesh backhaul technologies with a new wireless services gateway platform. This combination enablesmobile operators to manage and control Wi-Fi as part of their overall radio access network (RAN) and reap immediate benefits from offloading best-effort data traffic from overburdened 3G networks, while putting in place a highly leveraged and cost-effective strategy for accelerating migration to Long-Term Evolution (LTE) networks.

Judges’ comments:

A very timely and interesting solution. By focusing and constantly steering transmissions over the best (fastest and cleanest) signal path, the Ruckus Mobile Internet Smart Wi-Fi system is an innovative and truly converged WiFi/mobile system

Ruckus Wireless

Best Mobile Technology for Emerging Markets

Orange – Orange solar base station programme

The programme aims to design and deploy innovative engineering solutions to the AMEA region responding to objectives including the development of sustainable products through renewable energy.

As well as providing low cost mobile services in emerging markets the Orange solar base station solution is a green solution, addressing the environmental and socio-economic issues associated with previous diesel powered solutions (CO2 emissions, network reliability and servicing issues).

Each year, the programme saves more than 10 million litres of fuel and 28,000 tonnes of CO2 and provides 6 GWh of solar energy across the AMEA radio network.

Judges’ comments:

A simple and practical solar power technology which has achieved widespread commercial deployment.

Orange

Best Technology Breakthrough

Seven Networks – SEVEN Open Channel

Smartphone apps cause the near-constant and uncoordinated use of a device’s radio resulting in a bandwidth crunch, too much signaling and reduced device battery life. SEVEN Open Channel tackles these problems by creating a virtualized data connection between the handset and a cloud-based server to mediate the exchange of control information and content between the device and the network and to eliminate unnecessary app chatter. Real-life tests show a decrease of 70% in data traffic, 40% in signaling and a 25% extension of battery life as the use of the device radio gets streamlined across mobile apps.

Judges’ comments:

A truly urgent and much needed solution that addresses key and critical issues for today’s exponentially growing mobile broadband networks.

SEVEN Open channel

Best Customer Care & CRM

Airtel Africa and Tango Telecom – Tango Telecom’s ‘Dynamic Pricing Service’

The launch of Zain Flexxy has been an unprecendented success story and was the most successful service launch ever measured in the now Airtel Africa network. The service offering is now acknowledged to be the operator’s most popular prepaid price plan. Zain Flexxy powered by Tango Telecom’s Dynamic Pricing Service is currently available to 9.5 million Airtel (Zain) subscribers in three countries on the African continent. Since its launch in Uganda in February of this year over 2.5 Million of Zain Uganda’s customers have opted in and are active users of the service. This represents a take up of over 65%.

Judges’ comments:

In any region of the world this solution would be a clever one that monetises under-utilised network capacity, manages QoS and delights customers. However, what excited the judges was that solution gives access to mobile services and can deliver life-changing benefits to Africans.

This example clearly shows how Africa is fast shrugging off its reputation as *just* a developing, high-growth telecoms market concerned with supplying basic services, and is rapidly transforming into a market where there is a great deal of innovation and some very clever solutions to both local and global mobile challenges.

Airtel Tango

GSMA Chairman’s Award

Dr. Wang Jianzhou, Chairman, China Mobile

The Chairman’s Award Winner for 2011 is the Executive Chairman of China Mobile, Wang JianZhou, recognised for his outstanding leadership of China Mobile, and contribution to the industry from 2004 to 2010. During this time, China Mobile’s customer base rose from 200 million in 2004, to almost 600 million mobile customers today – around one eighth of the total world market. China Mobile is today ranked as the world’s #1 operator, reporting the highest mobile subscriber connections count and mobile revenues of US$58 billion. This award reflects not just the remarkable speed and scale of growth, but Chairman Wang’s track record on driving the introduction of many new and innovative business models, services and technologies, as well as corporate social responsibility initiatives.

 

Government Leadership Award

Government of Afghanistan

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The Government Leadership Award 2011 was awarded to the Government of the Islamic Republic of Afghanistan in recognition of the immense achievements made by the Afghan government in its commitment to the widespread expansion of mobile communications.

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