Frequently Asked Questions


Frequently Asked Questions

What are the GSMA’s Global Mobile Awards and what do they aim to do?

The GSMA’s Global Mobile Awards offer organisations across the global mobile eco-system (including all converging vertical sectors) the opportunity to showcase the latest and best mobile products, apps, devices, services, and initiatives to the industry and the world. The Awards are open to all eligible mobile companies, and supporters of the mobile eco-system – GSMA Members, Associate Members and Non-members – as defined in the individual category eligibility descriptions. The presentation of the awards takes place during the Mobile World Congress the world’s largest and leading mobile industry event held annually in Barcelona (from 22-25th February in 2016).

How long have they been running?

The Global Mobile Awards were first presented in 1996. This year will be the 21st Awards and they will be presented at the Mobile World Congress on Tuesday, 23rd March 2016.

What is the GSMA?

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences. For more information, please visit the GSMA corporate website at Follow the GSMA on Twitter: @GSMA.

Who can enter the Awards?

See eligibility sections within the individual awards categories. The Global Mobile Awards recognise and celebrate all contributions made to the evolving and developing mobile industry. Companies and organisations from all over the world are welcome to enter in our wide range of categories covering broad aspects of the mobile industry. These awards encourage and support entries which grow and enhance the mobile eco-system and advance the value of mobile communications with noticeable benefits to the wider industry.

We honour those who most cherish the concept of the mobile community-of-interest, who in their coming together, have helped to generate value for the whole industry. Essentially, the awards are open to ALL players in the mobile communications eco-system, from mobile operators and manufacturers to industry participants and suppliers from converging industries such as the financial, entertainment, advertising, computing, education, automotive, health, government etc. and all others where mobile products and services are used or are being developed. All entries submitted must support, be deployed over or accessible through mobile networks.

How do I enter the Awards?

You can enter the Awards online here by completing the on-line entry form. The specific questions you will be asked on this form are also previewed / provided within the category descriptions so that you can prepare your answers.

How many Award entries can I submit?

Multiple entries may be submitted. You can enter as many different categories as you wish. There is no limit on the number of entries you may submit per category. See below for applicable fees.

Do I have to be a member of the Association to enter the Awards?

No. The awards are open to members and non-members of the Association, as above.

When can I enter?

Entries for the GSMA’s Global Mobile Awards 2016 are welcome now – completed entry forms and payment must be received by the closing date of Friday 27th November 2015 at 5pm GMT.

Is there an entry fee?

Yes – Entry fees are payable for each entry submitted, as follows:

Categories 1, 2, 5 and 6:
€ 450 per entry by GSMA Members / Associate Members
€ 500 per entry by Non GSMA Members

Category 3 – Social & Economic Development
€ 200 per entry for all Entrants

Category 4 – Best Mobile Apps
€ 250 per entry for all Entrants

Note: There are no fees for entrants in Category 7: The Government Excellence Awards & 8b: Connected Women: Leadership in Industry Award.

Why is there an entry fee?

As the GSMA is a non-profit organisation, the entry fees help cover the costs associated with the administration and processing of the large number of entries received. Fees also contribute towards publicity, marketing, digital communications and other costs for the awards as well as to the awards event itself.

How can payment be made?

On-line payment by credit card is preferred. We accept AMEX, Visa & Mastercard. For queries regarding payment, please contact If credit card payment is not possible, you can do a wire transfer, bank details can be found here

Please ensure you mark your payment with your Entry Reference Number, which you are provided with once your entry is submitted when making payment. Please note – Entries will not be processed until full payment has been received.

Are the fees refundable if I decide to cancel my entry?

Entry fees are non-refundable once payment has been submitted.

Can I enter the Awards if I am a previous winner?

Yes, although the spirit of these awards is such that emphasis is placed on innovation and beneficial advances in mobile communications. We strongly encourage that you should not submit the same product, service, initiative etc. as your previous winning entry, unless there have been significant new and innovative developments or enhancements which should be illustrated in your answers on the entry forms.

Will I be sent an acknowledgement and/or receipt for my entry?

On completing & submitting the entry form, you will be sent an Entry Reference number which should be used in any queries.

What supporting materials are allowed?

Additional on-line documents are accepted for each categories (please check category description under ‘Entry process & Formats’). Video submissions are not mandatory but will help our judges significantly in terms of visualising the use case and understanding the innovation and user benefits.

Please keep supporting information submitted to a maximum of:

  • One x 3 minute (maximum) video
  • Three x 1 page documents with further information, images, graphics etc.
  • 3 x web pages (which should be very specific to the entry) linked by URLs        

Video: Please provide a URL link to your video (e.g. via YouTube, Vimeo or other public, English language video platforms) on the entry form and if required, please make sure you provide a password. Videos should ideally be in the English language, or with English sub titles please.

Other supporting information to a maximum of 3 x 1 page documents, could consist of independent information or data, extracts from analysts’ reports, testimonials or press articles, graphics etc. to support your entry. Please do make sure this supporting information is succinct and clear.

Web pages: If pointing judges to a website within your supporting materials or entry, please include a URL which is to very specific information relating to your entry, up to a maximum of three web pages, as judges will not have time to search websites looking for the pertinent information.

The on-line entry form includes an upload facility for you to provide the above links and documents. You will have the ability to upload 3 additional files to accompany your entry up to a maximum file size of 5MB each. These can be pdfs, jpegs, Word documents or PowerPoint, but please, as above, keep these relevant to your entry and keep the pages to a minimum of one per document.

Best Mobile Apps: For Categories 4a, 4b, 4c, 4d 4e (Best Mobile Apps) we request entrants to please provide a link to where the app can be downloaded on one of the main app stores, or your website and a redemption code for free access (if the app is not free) so that our judges can download and experience the app for themselves.

What formats should I send for video and picture materials?

As above, the on-line entry form includes an upload facility for you to provide multimedia. You will have the ability to upload 3 additional files to accompany your entry up to a maximum file size of 5MB each. These can be illustration pdfs, such as for customer testimonials; jpeg for photos or PowerPoint for technical diagrams or statistics, Word for text documents etc. but please keep these relevant to your entry and keep the pages to a minimum of one for each document. You can also provide one URL to a video link for public video platforms such as YouTube, Vimeo and if required, please make sure you provide a password.

What are the new categories for the 2016 Awards?

Most categories are similar to the 2015 awards. New or enhanced Award Categories for 2016 are as follows:

Category 1 – The Connected Life Awards
1f. Best Use of Mobile for Travel, Leisure & Hospitality

Category 4 – Apps of the Year
4c. Best Mobile App Media, TV, Film or Video
4d. Best Mobile App for Social and Lifestyle

When will the nominations be announced?

The GSMA will announce the full shortlist of nominees during January 2016

When will the winners be announced?

The winners will be presented at the Mobile World Congress  on Tuesday 23rd February 2016. Full details of the ceremony will be published soon.

How does the judging process work?

Entries will be judged against the criteria outlined in each of the category descriptions and the specific information requested on the entry forms. Assessment by the judges will take place in December 2015 and early January 2016 and discussions and decisions based solely on this information supplied.

Who are the judges?

We typically enlist more than 200 independent judges from across the world. The panels comprise leading industry and subject matter experts, analysts, journalists and academics and in some cases mobile operator representatives.

When will the judging process begin?

The judging process begins in December 2015 and final judging will take place in January 2016.

When and where does the Awards Ceremony take place?

The Global Mobile Awards Ceremony takes place at Mobile World Congress on Tuesday 23rd February 2016, unless advised otherwise at the Mobile World Congress.

How do I attend the Global Mobile Awards Ceremony?

The awards ceremony is open to Platinum, Gold and Silver Pass Holders as part of the pass. Further details to follow.

If your organization is announced as a finalist and you hold an Exhibition Visitor Pass then we will grant you access to the ceremony. You do not need to separately register for the ceremony.

How can my company get involved in the Awards as a sponsor?

Award categories and other elements of the Awards event are available for sponsorship. Obviously, sponsoring companies will not be eligible to enter the category they are sponsoring. To find out more, please contact in the first instance. See the Sponsorship section elsewhere on the awards web site.

If I have any further questions regarding entering the Awards, who can I contact?

You can contact the Awards Administrators with any questions you may have regarding the Awards. Email:

Can press or media attend the Global mobile awards ceremony?

Press and media are of course welcome to attend the Global Mobile Awards ceremony, full details of the venue ticket information will be available very soon.

I have received a text informing me I have won a prize.

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