Why Enter?

Why enter the GSMA’s Global Mobile Awards?

The Global Mobile Awards is the most highly sought after awards in the global communications industry. Established in 1996, the Awards attract entries from across the world and are judged by a panel of independent, highly respected experts. They are presented at the Mobile World Congress, the mobile industry’s annual gathering of around 60,000 senior industry leaders, executives, media, analysts and influencers.

Winning a Global Mobile Award brings with it many benefits, including:

  • Competitive differentiation – an Award win helps to differentiate products and services in intensely competitive global and domestic markets.
  • Increased awareness amongst sales prospects – the Awards ceremonies are attended by dozens of C-suite executives from all the major mobile operators, vendors, app developers, content providers and executives from a host of converging industries.
  • Global media coverage – winners are promoted by key on-line and print media partners around the world.
  • A unique promotional platform – The awards are promoted to thousands of media representatives both pre, during and post the Mobile World Congress.
  • Global recognition for local projects – the Awards shine a spotlight on best practice in markets around the world, drawing attention to innovative applications and services.
  • Recognition of excellence – for employees, investors, customers and partners. The awards provide unique recognition of leadership and recognition at the single most important event for the industry.

Here’s what some of our previous winners say….

Global Mobile Awards 2013
Best Mobile Education on Learning Product or Service – Mobilink for SMS Based Literacy Programme featuring Bilal Sheikh, CCO, Mobilink

Best Enterprise Mobile Service – MobileIron for Version 5 Complete Enterprise Persona, featuring Bob Tinker, CEO, MobileIron

Best Smartphone – Samsung Galaxy S3, featuring Younghee Lee, Executive Vice President, Head of Global Marketing IT/Mobile, Samsung

Best Mobile Safeguard & Security Product and Service – AdaptiveMobile & Syniverse for Messaging Trust featuring Gareth MacLachlan, COO, AdaptiveMobile and Chris Wright, VP Messaging, Syniverse

Best Feature phone or entry level phone, Nokia for Nokia Asha 305 

Why did you enter the Global Mobile Awards? 

Nokia entered the GSMA’s Global Mobile Awards because they are recognised throughout our industry and beyond. Competition across the different categories is extremely strong every year and to be selected as an award winner marks out your product as truly best in class. We were delighted that the Nokia Asha 305 won and was recognised by the judges as offering the best user experience from an affordable dual SIM touch phone. 

How do you think your entry stood out? 

The Nokia Asha family consistently strives to bring the best affordable smartphone experience to consumers around the world. The Nokia Asha 305 is a truly exceptional product that manages to combine a fast and responsive user experience, the cloud-accelerated Nokia Xpress internet browser that reduces data usage, popular social apps like Facebook and WhatsApp, Nokia Maps and access to thousands more apps from the Nokia Store. Meanwhile, Nokia’s easy swap dual SIM technology enables you to quickly switch SIMs without having to turn off the phone. The Nokia Asha 305 offers all of this at a very affordable price. 

What advice would you offer to other entrants? 

Keep building great products that deliver a fantastic user experience and then share your story in the strongest way possible. At Nokia we place a great emphasis on bringing the best possible demo showcase to Mobile World Congress for the benefit of judges and show visitors alike. 

What benefits has your company had since winning? 

We are fortunate to have a history of success at the Global Mobile Awards, having won previously with the Nokia C3-00 and Nokia 808 Pureview in 2012. Nokia teams around the world appreciate the recognition that such a prestigious award brings. Winning has helped cement Nokia Asha as the leading affordable smartphone family available today.
Neil Broadley, Director, Product Marketing, Nokia Mobile Phones


Global Mobile Awards 2012
The Green Mobile Award – Flexenclosure for E-site, featuring Chioma Opara, Regional Sales Director, West Africa.

Most Innovative Mobile App – SwiftKey’s , featuring co-founder and CTO Dr Ben Medlock


Best Mobile Innovation for Automotive, Transport or Utilities - Ford MotorCompany Ltd. for Ford SYNC with Emergency Assistance

Why did you enter the Global Mobile Awards?

Ford was attending MWC for the first time and was keen to be viewed not just as a well-established automotive company but also for as an innovative leader in technology. Entering the GSMA gave us the perfect platform to demonstrate SYNC with Emergency Assistance and position us credibly within the technology space at this event. Emergency Assistance has won a number of awards in the US and we hope to replicate this in Europe and felt the GSMA offered Ford a great opportunity to do just that.

How do you think your entry stood out?

  • Ford SYNC with Emergency Assistance itself is incredible and always seems to get people talking when they hear about it. The product stands out because it is an innovative and unique piece of technology. Ford has received numerous communications from customers and emergency call centres telling Ford about their appreciation of the system. There is no more rewarding feedback than receiving words of gratitude for developing a system that has helped save people’s lives. Now that we have launched in Europe, we aim to have this installed in over 2 million vehicles in Europe by 2015.

What advice would you offer to other entrants?

  • Provide well put together content to bring your entry to life, compel others to feel your passion with emotive video, stills and testimonials. Bring in passionate spokespeople who really know the product and can confidently demonstrate its assets.
    Reflect in your entry the themes of your stand at MWC – what are people excited about? What are they talking about at MWC? What is getting consumers and media alike fired up?

What benefits has your company had since winning?

  • It is certainly an a useful award to be shouting about, especially as we now roll out the Ford B-MAX, which will be kitted out with Ford SYNC with Emergency Assistance. – Jay Ward, Senior Manager, Ford of Europe Technology Communications.


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