See video’s submitted from the 2012 winning entries!

This year, the submission of video to support your entry/entries is very positively encouraged. You may provide one URL to a video link demonstrating your entry. This should be either privately or publicly posted to YouTube (if a private post, please provide a user name and password for judges to access). The video should be between three and five minutes in length, but no more. If pointing judges to a website within your entry, please include one website URL, where specific information relating to your product or service entry can be found easily (judges will not surf websites looking for the information).

Innovation in Mobile Advertising

Poken for the leading CMS for NFC

Mobile Marketing & Advertising Agency of the Year

[am.o.bee]

Best Enterprise Mobile Service

Fiberlink for MaaS360

Best Network Product or Solution for Serving Customers

Turkcell for Turkcell TiklaKonus

Best Product, Initiative or Service for Underserved Segments

Safaricom for Grundfos

mWomen Best Mobile Product or Service for Women in Emerging Markets

Etisalat, Qualcomm, D-Tree International and Great Connection Inc. for Etisalat Mobile Baby & Etisalat, Qualcomm, D-Tree International and Great Connection Inc for Etisalat Mobile Baby

Best Use of Mobile in Emergency or Humanitarian Situations

United Bank Limited for UBL Omni Cash Disbursement Service

Best Mobile Innovation for Education or Learning

OnPoint Digital for CellCast Solution

Best Mobile Innovation for Automotive, Transport or Utilities

Ford Motor Company Ltd. for Ford SYNC with Emergency Assistance

Best Mobile Money Innovation

Etisalat, MasterCard and Oberthur Technologies for Etisalat Commerce

Best Mobile Innovation for Publishing

Financial Times and Assanka for The Financial Times Web App

Best Infrastructure Technology

Alcatel-Lucent for lightRadio Network

Best Cloud Based Technology

Appcelerator for Titanium Integrated Development Platform

Innovation in Mobile Advertising

Poken for the leading CMS for NFC

Poken is revolutionizing the event industry with social “touch” marketing, enabled via mobile NFC and a cloud-based service. Imagine totally paperless events and tradeshows where you simply touch your phone, or a USB stick, to tags affixed to posters to collect a brochure, a video, or a coupon? Our online marketing application makes it possible for customers (advertising or event agencies, corporate customers) to deploy touch marketing campaigns which have better reach, more impact, and are less costly than traditional marketing. Used to improve lead generation and get unprecedented insights into customer needs, our tools also enable totally green events.

Watch the video here

Judges’comments

The judges liked this because it combines NFC with a smart understanding that the nature of “mobile” is quickly going to move beyond smartphones and tablets. We really like the technology and the CMS ecosystem that has been built out to be leveraged by consumer partners.

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Mobile Marketing & Advertising Agency of the Year

[am.o.bee]

[a•mo•bee] is the global leader defining mobile advertising, offering comprehensive mobile advertising solutions to the largest mobile operators, publishers, and advertisers worldwide. Our advanced, proprietary technology delivers all forms of mobile advertising, across all mobile channels, with guaranteed results. [a•mo•bee] empowers its customers to exceed their mobile advertising objectives and achieve unparalleled ROI, successfully supporting all unique mobile characteristics and formats. All these characteristics allow for an extraordinary milestone: finally, one company, [a•mo•bee], has made advertising relevant, measurable and reliable. www.amobee.com

Watch the video here

Judges’comments

“This agency has global reach and good technical ability for the mobile space.”

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Best Enterprise Mobile Service

Fiberlink – MaaS360

MaaS360 by Fiberlink provides IT organizations with mobility intelligence and control over mobile devices, applications and content to enhance the mobile user experience and keep corporate data secure across smartphones, tablets, and laptops. MaaS360 helps companies reduce the costs of supporting their growing mobile workforce and simplifies IT infrastructure and operations management with a single portal to monitor the expanding suite of mobile devices and operating systems, including Apple iOS, Android, BlackBerry, and Windows Phone. Built on a highly scalable, multi-tenant architecture, MaaS360 delivers instant-on access to powerful mobility management capabilities to any organization, by making it easy to use and affordable. For more information, please visit http://www.maas360.com.

Watch the video here

Judges’comments

“This demonstrates genuine understanding of enterprise user issues, and enables straightforward and cost-effective mobile device management.”

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Best Network Product or Solution for Serving Customers

Turkcell – Turkcell TiklaKonus

Turkcell TiklaKonus, brings the Telco voice capability into Internet and Software applications’ world. It enables peer-to-peer voice communication over GSM network managed by IT methodologies. most promising and differentiating feature of TiklaKonus is that, it enables applications to align with the anonymity need in the Internet world scenarios by hiding the numbers of both users participated in the call and displaying the service digit for both participants. TıklaKonus is now being used by more than 25 distinct Consumer, Mobile Marketing and Enterprise applications, summing up to more than 200 K distinct users, with a %600 annual growth rate

Watch the video here

Judges’comments

“Great example of out-of-the-box thinking, creating new revenue streams by exposing and reselling core capabilities.”

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Best Product, Initiative or Service for Underserved Segments

Safaricom – Grundfos

“Safaricom and Grundfos partnered to provide water to the marginalized communities in Eastern province. The main goal was to use technology to provide clean and healthy water affordably and conveniently. The water payment system was built on the M-PESA platform thus selling our value added products to these communities.
The objectives of the project were:

  • Provision of clean drinking water to the residents in the arid and semi arid areas
  • Provision of clean drinking water for farm animals
  • Provision of water for planting crops throughout the year

The community benefits since all payments are electronic and therefore cannot be easily accessed. They can only be accessed periodically to cover the costs of operation of the service by the managing committee.

Watch the video here

Judges’comments

“A highly tangible project solving a real problem and meeting a real need – definitely aimed at closing the access gap.”

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mWomen Best Mobile Product or Service for Women in Emerging Markets

Etisalat, Qualcomm, D-Tree International and Great Connection Inc. for Etisalat Mobile Baby & Etisalat, Qualcomm, D-Tree International and Great Connection Inc for Etisalat Mobile Baby

“In 2011, the Etisalat Group launched a unique maternal health program which helps to provide critical healthcare to pregnant women in rural parts of Africa. This service, named ‘Mobile Baby’ was developed in partnership with Qualcomm, D-Tree International and Great Connection Inc. Mobile Baby will save countless lives whilst greatly enhancing the quality of living of millions of women across the continent.

Etisalat already deployed its Maternal Health program in the Tanzania, Nigeria, UAE and Saudi Arabia. Based on experience with service introduction, Etisalat is now looking to rollout Mobile Baby program across all of its Operations throughout 2012.”

Watch the video here

Judges’comments

“Good initiative concerning maternal health. Nice convergence of a number of technologies in a critical area of need.”

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Best Use of Mobile in Emergency or Humanitarian Situations

United Bank Limited for UBL Omni Cash Disbursement Service

UBL Omni’s Cash Disbursement Service is one of the largest Branchless Banking aid disbursement initiatives to date. UBL Omni provided the Benazir Income Support Programme (BISP), a poverty alleviation inititiave by the Government of Pakistan, and the World Food Programme (WFP) with a transparent and convenient cash disbursement mechanism for victims of the 2009 ‘War Against Terror’ IDPs Crisis and the 2010 Flood Crisis. Beneficiaries were issued unique cards and PINs which were used to withdraw funds from conveniently located UBL Omni retail shops, where agents logged into their mobile based applications to execute quick cash disbursements.

Watch the video here

Judges’comments

“There is growing interest in how to direct payment of aid to the needy and this scheme utilising mobile phones is a valuable initiative.”

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Best Mobile Innovation for Education or Learning

OnPoint Digital – CellCast Solution

Built for enterprise-level mobile learning, OnPoint’s award-winning CellCast Solution enables organizations to create, deliver and track content deployed to smartphones and tablets. Learners use device-specific CellCast “Apps” to download any variety of content (HTML, Video, Audio, PPT, ePub, etc.) including tests/surveys. Completion detail and test results are fully tracked. Available Apps span all the popular device platforms found in the enterprise today: BlackBerry, iPhone, iPad, Windows Phone, Android, Kindle and NOOK. Advanced features include messaging, search, social media, learning paths, user-generated content, gamification, localization, and security. With CellCast, you extend and enhance the learning environment for a highly mobile workforce. http://www.mlearning.com

Watch the video here

Judges’comments

“Judges quote: An attractive and comprehensive mobile learning solution that harnesses the potential of today’s major trends of cloud, apps, gamification and social media on all platforms.”

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Best Mobile Innovation for Automotive, Transport or Utilities

Ford Motor Company Ltd. – Ford SYNC with Emergency Assistance

Watch the video here

Judges’comments

“Wonderfully designed innovative solution. The business model brings goodwill and enhancement to Ford and costs the user nothing.”

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Best Mobile Money Innovation

Etisalat, MasterCard and Oberthur Technologies – Etisalat Commerce

“In 2011, Etisalat introduced and is continuing the commercial rollout of fully interoperable, open-loop (Mobile) Commerce ecosystem across its Operations.

Etisalat enables end-users to use mobile phones as a payment instrument truly anywhere, anytime without geographical borders in highly secured environment in any merchant location globally supported by MasterCard and local/regional payment networks.

The service is offered across all interfaces including STK, on-line, IVR, NFC including Africa First NFC service “Touch and Go”. In 2011, 1.8 Billion USD of transactions completed through Etisalat Commerce service and 5.4 million parking tickets were sold through the service in the amount of 17.2 million USD.

Watch the video here

Judges’comments

Judges’ quote: “With the majority of the world unbanked and yet already on mobile, this represents an opportunity to bring banking and payments truly to the masses”

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Best Mobile Innovation for Publishing

Financial Times and Assanka – The Financial Times Web App

In June 2011 The Financial Times launched a new, faster and automatically updating HTML5 app available directly through the browser on an iPhone or iPad simply by visiting app.ft.com The FT is the first major news publisher to launch an app of this type, which allows readers to access its award-winning journalism easily and quickly, even when offline. This is an important step in the FT’s strategy of providing multi-channel access to content, offering customers flexibility and freedom of choice with access to global journalism anytime, anywhere, with a single login or subscription.

Watch the video here

Judges’comments

“Great content behind a brave and successful adoption of HTML5 has produced an impressive online and offline app that spans any mobile device or platform.”

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Best Infrastructure Technology

Alcatel-Lucent – lightRadio Network

“The lightRadio Network is a radically new wireless network paradigm that dramatically improves end user quality of experience and network economics. With the lightRadio Network, operators can increase wireless capacity where people want it most – in their homes, offices and in hotspots – and also lay the foundation for a network that can adapt to rapidly shifting demand. The lightRadio Network achieves these results by harmoniously integrating different radio access technologies, a wide range of radio access nodes, a highly flexible AnyG Transport solution and a very high capacity core network. The end results for mobile network operators are happy, profitable customers and a greener network.
www.alcatel-lucent.com/lightradio-network

Watch the video here

Judges’comments

“Reflects the global importance of highly-flexible, cost-effective base station systems – the concept is being heavily adopted in major mobile networks around the world.”

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Best Cloud Based Technology

Appcelerator – Titanium Integrated Development Platform

“Appcelerator’s Titanium Integrated Mobile Platform is an open-source JavaScript-based platform that enables the rapid development and deployment of cloud-connected mobile apps, while it minimizes the fragmentation risk from device and mobile OS proliferation. Titanium combines client-side functionality with 3rd party APIs and secure data stored in the cloud, unleashing the potential for highly rich, innovative apps that leverage native device capabilities, value-added services and cloud data. Asthe only mobile cloud platform to enable fully native, cross-platform mobile app, hybrid and HTML5 Web development from a single codebase, Titanium provides a simple, powerful way to get Web-scale, mobile-enabled apps up-and-running quickly.

http://www.appcelerator.com/products/

Watch the video here

Judges’comments

“Quintessential cloud, write once, deploy many times drives speed and cost reductions.”

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